YouTube广告投放全攻略：7步打造高效外贸推广策略
YouTube广告投放全攻略：7步打造高效外贸推广策略
Complete Guide to YouTube Advertising: 7 Steps to Build Effective Foreign Trade Promotion Strategy
YouTube作为全球第二大网站，用户覆盖全球25%的人口，是外贸营销不可忽视的重要平台。数据显示，超过80%的营销人员选择在YouTube进行推广，而90%的用户会通过该平台发现新品牌和产品。
As the world's second largest website, YouTube covers 25% of the global population, making it an essential platform for foreign trade marketing. Statistics show that over 80% of marketers choose YouTube for promotion, while 90% of users discover new brands and products through this platform.
YouTube广告类型大全
Complete List of YouTube Ad Types
• 可跳过式插播广告 (Skippable in-stream ads)
• 不可跳过式插播广告 (Non-skippable in-stream ads)
• 视频发现广告 (Video discovery ads)
• 缓冲广告 (Bumper ads)
• 横幅广告 (Masthead ads)
• 可购物广告 (Shoppable ads)
7步打造高效YouTube广告投放策略
7 Steps to Create an Effective YouTube Advertising Strategy
第一步：创建Google Ads账户并关联YouTube频道
在Google Ads中进入"工具与设置"→"Campaigns"→关联YouTube频道
Step 1: Create Google Ads account and link YouTube channel
In Google Ads go to "Tools & Settings"→"Campaigns"→Link YouTube channel
第二步：创建视频广告活动
建议新手选择"Create campaign without a goal's guidance"
Step 2: Create video ad campaign
Beginners are advised to select "Create campaign without a goal's guidance"
第三步：设置出价策略
CPV建议设置在$0.05-$0.12之间，并设置每日预算
Step 3: Set bidding strategy
Recommended CPV is between $0.05-$0.12, set daily budget
第四步：选择投放网络和排除项
精准选择展示位置，并设置相关排除项
Step 4: Select networks and exclusions
Precisely select display locations and set relevant exclusions
第五步：设置广告组和受众定位
按性别、年龄、兴趣等多维度定位目标受众
Step 5: Set ad groups and audience targeting
Target audience by gender, age, interests and other dimensions
第六步：设置CPV出价
注意YouTube广告需观看30秒以上才算有效点击
Step 6: Set CPV bidding
Note that YouTube ads require 30+ seconds viewing to count as valid click
第七步：制作广告内容
支持多种视频比例(16:9/9:16/1:1)，并添加CTA按钮
Step 7: Create ad content
Supports multiple video ratios (16:9/9:16/1:1), add CTA buttons
Hotlist团队拥有丰富的YouTube广告投放经验，提供从策略制定到网红营销的一站式解决方案，覆盖30+行业，300万+真实网红资源，助您实现高效转化。
Hotlist team has extensive YouTube advertising experience, providing one-stop solutions from strategy development to influencer marketing, covering 30+ industries and 3M+ real influencers to help you achieve efficient conversions.
