WhatsApp营销全攻略：外贸人快速出单的秘诀
截至2024年不完全统计，WhatsApp的活跃用户数占全球人口的四分之一。若以全球网络用户的最新数字50亿为分母来计算，那么就有40%的全球网络用户都在使用WhatsApp社交工具。
As of incomplete statistics in 2024, WhatsApp's active users account for one-quarter of the global population. Based on the latest figure of 5 billion global internet users, this means 40% of worldwide internet users are using WhatsApp.
可以说，WhatsApp是许多国家和种族最受欢迎的聊天应用程序，包括美国、巴西、日本、印尼、意大利、荷兰、西班牙、印度、阿拉伯、东南亚等国家和地区。其中，阿根廷、中国香港地区、印度、马来西亚、墨西哥、新加坡、南非和西班牙的用户渗透率更是超过了80％。
WhatsApp is undoubtedly the most popular messaging app in many countries and ethnic groups, including the US, Brazil, Japan, Indonesia, Italy, Netherlands, Spain, India, Arab countries, and Southeast Asia. Particularly in Argentina, Hong Kong China, India, Malaysia, Mexico, Singapore, South Africa and Spain, user penetration exceeds 80%.
一、WhatsApp新号营销技巧
1. WhatsApp New Account Marketing Tips
1. 和老用户聊天，但别超过50条消息：
对于新注册不久的账号来说，经常性地和老用户聊天是一个加分项操作。但需要注意的是，注册成功后的几个小时内，不能给好友们发消息超过50条。
1. Chat with existing users, but don't exceed 50 messages:
For newly registered accounts, regularly chatting with existing users is beneficial. However, it's important not to send more than 50 messages within the first few hours after registration.
2. 新手过渡期至少10~15天：
新号从注册那天开始，至少需要10~15天的过渡期，才会变成老号正常使用。
2. New account transition period of 10-15 days:
New accounts require at least 10-15 days of transition period from registration before they can be used normally as established accounts.
二、WhatsApp养号指南
2. WhatsApp Account Maintenance Guide
1. 保持账号信息稳定：
新号刚创建上线，确定好自己的名字和头像之后，建议不要更换，更换名字或头像让死号的概率变得更大。
1. Maintain stable account information:
After setting up your name and profile picture for a new account, it's recommended not to change them frequently as this increases the risk of account suspension.
2. 日常互动策略：
每天给3-4个人发发消息，这几个人最好是自己保存到手机通讯录的号码，互发消息控制在20条以上，纯文字性内容即可。
2. Daily interaction strategy:
Send messages to 3-4 contacts daily (preferably numbers saved in your phone contacts), with over 20 message exchanges using plain text only.
3. 电话互动技巧：
争取隔三差五给好友打电话，电话时间控制在5分钟以上，有可能的话尽量打视频电话会更好。
3. Call interaction techniques:
Make calls to contacts every few days, keeping calls over 5 minutes. Video calls are even better when possible.
4. 群组创建警告：
新号一定不能创建群组，创建群的封号风险非常高。
4. Group creation warning:
New accounts should never create groups as this carries a high risk of account suspension.
专业提示：官方已经开放群发API接口，市面上不少的WhatsApp群发saas系统软件，都完美解决防封问题，可以尝试了解，给你在外贸路上不走坑，快速成长产生订单业绩。
Pro Tip: WhatsApp has opened its mass messaging API interface. Many SaaS systems in the market effectively solve account suspension issues. Exploring these solutions can help you avoid pitfalls in foreign trade and quickly generate orders.
