电商推广必备：13个关键术语解析与谷歌广告投放指南
推广在电商业务中扮演着至关重要的角色，直接关系到企业的销售增长、品牌塑造和市场竞争力。在电商市场中，要想让自己的产品脱颖而出，就必须借助推广的力量。
Promotion plays a vital role in e-commerce businesses, directly impacting sales growth, brand building, and market competitiveness. In the e-commerce market, effective promotion is essential to make your products stand out.
1. PPC（按点击付费）
Pay Per Click，中文意思是"按点击付费"。这是一种在线广告模式，广告主只有在其广告被点击时才需要支付费用。PPC广告通常与搜索引擎广告（如谷歌AdWords或百度推广）和社交媒体平台（如Facebook广告）联系在一起。
1. PPC (Pay Per Click)
An online advertising model where advertisers only pay when their ads are clicked. PPC ads are commonly associated with search engine advertising (like Google AdWords or Baidu PPC) and social media platforms (like Facebook Ads).
2. CPC（每次点击成本）
Cost Per Click，是衡量不同广告活动效率的关键指标之一。简言之，PPC是一种广告模式，而CPC是这种广告模式下的计费指标。
2. CPC (Cost Per Click)
A key metric for measuring the efficiency of different ad campaigns. In short, PPC is an advertising model, while CPC is the billing metric under this model.
3. Click Rate（点击率）
点击率计算公式：点击率 = （点击次数 / 展现次数）× 100%。这个比例反映了广告的吸引力和用户对广告内容的兴趣程度。
3. Click Rate
Calculation formula: Click Rate = (Number of Clicks / Number of Impressions) × 100%. This ratio reflects the attractiveness of the ad and users' interest in the ad content.
4. SEM（搜索引擎营销）
Search Engine Marketing的缩写，旨在通过搜索引擎平台来提高网站的可见性。SEM主要包括搜索引擎优化（SEO）和付费点击广告两大部分。
4. SEM (Search Engine Marketing)
An abbreviation for Search Engine Marketing, aimed at improving website visibility through search engine platforms. SEM mainly includes search engine optimization (SEO) and paid click advertising.
5. SEO（搜索引擎优化）
Search Engine Optimization，通过对网站进行优化，改进网站在搜索引擎中的自然排名。SEO的核心目标是提高网站在搜索引擎结果页面（SERP）中的排名。
5. SEO (Search Engine Optimization)
The process of optimizing websites to improve their natural rankings in search engines. The core goal of SEO is to enhance a website's position in search engine results pages (SERPs).
6. EDM（电子邮件营销）
Electronic Direct Marketing，利用电子邮件与受众客户进行商业交流。相比其他广告渠道，EDM投入成本较低，但能够覆盖大量潜在客户。
6. EDM (Electronic Direct Marketing)
Using email to communicate commercially with target customers. Compared to other advertising channels, EDM has lower costs but can reach a large number of potential customers.
7. AdWords（谷歌广告）
Google的在线广告服务，采用关键词定向技术。当用户搜索特定关键词时，相关广告就会展示在搜索结果页的显著位置。
7. AdWords (Google Ads)
Google's online advertising service that uses keyword targeting technology. When users search for specific keywords, relevant ads appear in prominent positions on the search results page.
总结：掌握这些推广术语将帮助电商新手更好地理解数字营销领域，特别是对于跨境电商从业者来说，这些知识尤为重要。
Conclusion: Mastering these promotion terms will help e-commerce beginners better understand the digital marketing field, especially for cross-border e-commerce practitioners, this knowledge is particularly important.
