中国时尚品牌SHEIN崛起：美国第三大在线零售商的成功之道
中国时尚品牌SHEIN近日在全球商业舞台上取得重大突破。根据Statista和ECDB的最新数据显示，SHEIN已超越梅西百货和耐克，成为美国第三大在线时尚零售商，仅次于亚马逊和沃尔玛。这一成就标志着中国品牌在国际时尚零售领域的崛起。
The Chinese fashion brand SHEIN has recently made a significant breakthrough on the global business stage. According to the latest data from Statista and ECDB, SHEIN has surpassed Macy's and Nike to become the third largest online fashion retailer in the U.S., trailing only Amazon and Walmart. This achievement marks the rise of Chinese brands in the international fashion retail sector.
创新商业模式：柔性供应链与数字化赋能
Innovative Business Model: Flexible Supply Chain and Digital Empowerment
SHEIN的成功源于其独特的"自主品牌+平台"双引擎模式。通过创新的柔性按需供应体系，SHEIN能够快速响应市场变化，同时通过数字化技术赋能传统服装制造业转型。据悉，SHEIN已在广州建立了6万平方米的"服装制造创新研究中心"，持续推动产业升级。
SHEIN's success stems from its unique "proprietary brand + platform" dual-engine model. Through its innovative flexible on-demand supply system, SHEIN can quickly respond to market changes while empowering the transformation of traditional garment manufacturing through digital technologies. It is reported that SHEIN has established a 60,000-square-meter "Apparel Manufacturing Innovation Research Center" in Guangzhou to continuously drive industrial upgrading.
可持续发展战略：环保创新引领行业
Sustainability Strategy: Environmental Innovation Leads the Industry
SHEIN将可持续发展理念贯穿产品全生命周期。其最新研发的冷转印牛仔工艺技术获得Bureau Veritas认证，相比传统工艺可节省70.5%的用水量。此外，公司还推出二手交易平台，推动时尚产业循环经济发展。
SHEIN integrates sustainability concepts throughout the entire product lifecycle. Its newly developed cold-transfer denim technology has received Bureau Veritas certification, saving up to 70.5% of water compared to traditional processes. Additionally, the company has launched a second-hand trading platform to promote circular economy in the fashion industry.
全球化扩张：助力中国品牌出海
Global Expansion: Supporting Chinese Brands Going Overseas
通过"希有引力"百万卖家计划和全国500城产业带出海计划，SHEIN已帮助覆盖全国300多个城市的产业带卖家。近期，SHEIN宣布在欧洲9国和墨西哥全面开放自主运营模式，并将于5月在美国推出半托管模式，为中国卖家提供更多出海选择。
Through the "Xiyou Gravity" Million Sellers Program and the National 500 Industrial Belt Going Global Program, SHEIN has helped sellers from industrial belts covering more than 300 cities across China. Recently, SHEIN announced the full opening of self-operated models in 9 European countries and Mexico, and will launch a semi-hosted model in the U.S. in May, providing Chinese sellers with more options for going global.
根据Piper Sandler的调研，SHEIN已成为美国年轻人第二受欢迎的购物网站。这一成绩证明了中国品牌在全球市场的竞争力和影响力正在不断提升。
According to Piper Sandler's research, SHEIN has become the second most popular shopping website among American youth. This achievement proves that the competitiveness and influence of Chinese brands in the global market are continuously improving.
