全域商品推广策略:谷歌推广最佳国家选择与外贸客户开发指南
外贸行业现状分析 | Analysis of Foreign Trade Industry Status
随着疫情持续影响,外贸环境变得越来越具有挑战性。作为外贸从业者,我们需要精准把握每一个潜在客户机会。
With the ongoing impact of the pandemic, the foreign trade environment has become increasingly challenging. As foreign trade professionals, we need to accurately grasp every potential customer opportunity.
客户背景调查三步法 | Three-Step Customer Background Research
1. 按客户类型分析值得开发的客户群体
1. Analyze valuable customer segments by customer type
优质客户特征 | Characteristics of High-Quality Customers
• 有稳定采购历史 | Stable purchasing history
• 公司规模达标 | Meet company size requirements
• 行业匹配度高 | High industry relevance
• 付款记录良好 | Good payment records
• 决策链明确 | Clear decision-making chain
潜在客户开发 | Potential Customer Development
• 近期询盘客户 | Recent inquiry customers
• 社交媒体互动客户 | Social media interaction customers
• 展会接触客户 | Exhibition contact customers
• 竞品客户 | Competitor's customers
四大实操方法 | Four Practical Methods
方法1:利用区域电商平台开发客户
Method 1: Develop customers through regional e-commerce platforms
• 南美:Mercado Libre(自由市场)
• South America: Mercado Libre
• 欧洲:Emag(目前开通3个国家)
• Europe: Emag(currently available in 3 countries)
方法2:谷歌搜索技巧应用
Method 2: Google search techniques application
万物皆可google,善用搜索工具解决外贸难题
Everything can be found on Google, make good use of search tools to solve foreign trade problems
关键总结 | Key Takeaways
1. 精准定位优质客户特征
1. Accurately identify characteristics of high-quality customers
2. 掌握四大客户开发方法
2. Master four customer development methods
3. 善用区域平台和谷歌工具
3. Make good use of regional platforms and Google tools
资源获取 | Resource Acquisition
需要实用外贸工具或原版PPT,欢迎点赞关注+私聊获取
For practical foreign trade tools or original PPT, please like, follow and DM to get