B2B与金融推广的核心差异解析：谷歌推广是否必须？"嗅觉经济"赛道爆发式增长
在数字营销领域，B2B推广与金融推广存在本质区别。B2B推广更注重长期关系建立和行业解决方案展示，而金融推广则需要严格遵守监管要求，强调风险披露和合规性。关于谷歌推广是否必须做的问题，需要根据目标受众的搜索行为和数据表现来决策。
In digital marketing, B2B promotions differ fundamentally from financial promotions. B2B focuses more on long-term relationship building and industry solution showcasing, while financial promotions must strictly comply with regulatory requirements, emphasizing risk disclosure and compliance. As for whether Google Ads is mandatory, the decision should be based on target audience search behavior and data performance.
近期，"嗅觉经济"赛道呈现爆发式增长。在第133届广交会上，香氛产品成为焦点，名创优品、金王等企业展示了3500余款创新香薰产品。据《2023香水香氛消费者洞察白皮书》显示，中国香水市场年复合增长率达21.78%，预计2026年市场规模将达53亿美元。
Recently, the "scent economy" sector has experienced explosive growth. At the 133rd Canton Fair, fragrance products became the spotlight, with companies like MINISO and Kingking showcasing over 3,500 innovative scented products. According to the "2023 Perfume and Fragrance Consumer Insight White Paper", China's perfume market has an annual compound growth rate of 21.78%, with projected market size reaching $5.3 billion by 2026.
国际品牌也加速布局中国市场。TOM FORD BEAUTY近期在深圳举办香氛私享会，提前展示6月新品。欧莱雅集团收购澳洲高端品牌Aesop，强化其在香氛领域的布局。欧莱雅中国副总裁马晓宇表示："香氛赛道成长空间巨大，身体护理和家居香氛将成为未来重点。"
International brands are also accelerating their presence in the Chinese market. TOM FORD BEAUTY recently held a fragrance private event in Shenzhen, previewing new products scheduled for June. L'Oréal Group acquired Australian premium brand Aesop to strengthen its position in the fragrance sector. Ma Xiaoyu, Vice President of L'Oréal China, stated: "The fragrance sector has enormous growth potential, with body care and home fragrances becoming future priorities."
市场数据显示，中国香水渗透率仅5%，远低于欧美市场，发展潜力巨大。线上市场中，200元以下的平价香水增速最快，国产品牌成为增长主力。同时，30岁以下年轻消费者和家庭用户构成核心消费群体，推动着"嗅觉经济"的多元化发展。
Market data shows China's perfume penetration rate is only 5%, significantly lower than European and American markets, indicating tremendous growth potential. In the online market, affordable perfumes priced below ¥200 show the fastest growth, with domestic brands becoming the main growth driver. Meanwhile, consumers under 30 and household users form the core consumer groups, driving diversified development of the "scent economy".
