义乌货源找客户：为什么谷歌推广没效果？外贸深度解析
很多义乌商家面临的核心问题："我有优质货源，但谷歌推广为什么没效果？"
Core issue for Yiwu merchants: "We have quality products, but why does Google Ads underperform?"
外贸（Foreign Trade）是指国家间商品、服务和技术的交换活动，包括：
Foreign Trade refers to the exchange of goods, services and technologies between countries, including:
- ① 外贸业务管理、流程规范
- ① Foreign trade business management and process standardization
- ② 国际市场开拓与信息收集
- ② International market development and information collection
- ③ 国外客户关系维护
- ③ Overseas client relationship management
- ④ 国外客户接待
- ④ Foreign client reception
谷歌推广效果不佳的5大原因：
Top 5 reasons for poor Google Ads performance:
1. 关键词策略不当 - 没有使用采购商搜索词
1. Poor keyword strategy - Not using buyer search terms
2. 落地页转化率低 - 产品展示不专业
2. Low landing page conversion - Unprofessional product presentation
3. 广告定位不精准 - 目标国家/人群设置错误
3. Inaccurate ad targeting - Wrong country/audience settings
4. 缺乏持续优化 - 没有定期分析数据
4. Lack of continuous optimization - No regular data analysis
5. 行业竞争激烈 - 义乌同质化产品过多
5. Fierce competition - Too many homogeneous products in Yiwu
