亚马逊新一轮关联封号潮来袭！10万+跨境卖家如何应对？
亚马逊新一轮关联封号潮来袭！10万+跨境卖家如何应对？
Amazon's New Wave of Account Suspensions: How 100,000+ Cross-border Sellers Should Respond
图/图虫创意 (Image/Tuchong Creative)
一觉醒来，发现自己的账号全挂了，竟然是因为关联了之前被封的账号！雨果菌发现，最近由于账号关联被封的事情突然增多。
Waking up to find all accounts suspended due to association with previously banned accounts! Hugo researchers found a sudden increase in account suspensions due to association.
对已经中招的卖家而言，新一轮封号潮的开始，可能意味着他们的旺季提前结束……
For affected sellers, this new wave of suspensions may mean their peak season ends prematurely...
大规模扫号！旧账号被关联
Mass Suspensions! Old Accounts Being Linked
经历上半年的封号浩劫，大卖倒下、小卖苟延残喘求生，亚马逊正式进入到"胜者为王"的时代。
After the suspension crisis earlier this year that toppled major sellers and left small sellers struggling, Amazon has officially entered an era of "survival of the fittest".
据一位亚马逊卖家表示，一早起来发现自己欧洲站全部挂掉，而这个欧洲站账号此前有关联到两年前被封的美国账号。
One Amazon seller reported waking up to find all their European accounts suspended, which were previously linked to a US account banned two years ago.
别大意！"品牌连坐"也是评判方式
Don't Underestimate! "Brand Association" is Also an Evaluation Method
这波关联封号来得有点悄无声息，部分中枪的老卖家已无奈躺平，还未中枪的新卖家们已经开始胆颤心惊了。
This wave of association suspensions came quietly, with some veteran sellers resigned to their fate while newer sellers grow increasingly anxious.
品牌方面亚马逊一直以来都极为看重，通常情况下一旦一个店铺有违规行为，该店铺品牌名下的所有授权店铺和该品牌持有人都要承担连带责任。
Amazon places great importance on brands - typically when one store violates policies, all authorized stores under that brand and the brand owner bear joint liability.
封号大卖仍未恢复，不能all in单个平台
Major Suspended Sellers Still Not Recovered - Don't Go All-in on One Platform
11月初，有投资者向有棵树母公司天泽信息提问，亚马逊已经陆陆续续解封了诸多之前被封的账号，有棵树申诉进行到哪一阶段。
In early November, investors asked Tianze Information (parent company of Youkeshu) about the status of their appeals, as Amazon had gradually reinstated many previously suspended accounts.
对于2022年，一位资深卖家向雨果菌表示，铺货公司的好日子已经过去了，接下来跨境行业更加注重数据化、精细化。
Looking ahead to 2022, a veteran seller told Hugo that the golden days of wholesale companies are over, and the cross-border industry will focus more on data and refinement.
SEO优化建议：
SEO Optimization Suggestions:
- 使用"亚马逊封号"、"账号关联"等高搜索量关键词
- Use high-search-volume keywords like "Amazon account suspension", "account association"
- 标题包含数字和问题解决方案
- Include numbers and solutions in headlines
- 增加内部链接到相关话题
- Add internal links to related topics
- 优化图片alt标签包含关键词
- Optimize image alt tags with keywords
