广西六堡茶品牌价值突破44亿：全产业链发展迎来黄金期

广西六堡茶品牌价值突破44亿：全产业链发展迎来黄金期

Guangxi Liubao Tea Brand Value Exceeds 4.4 Billion Yuan: Golden Era for Whole Industry Chain Development

2023年中国茶叶区域公用品牌价值评估最新结果显示，"梧州六堡茶"品牌价值达44.03亿元，首次跻身前20名，较2022年增长6.39亿元，创近十年最大增幅。

The latest evaluation of China's regional public tea brand value in 2023 shows that "Wuzhou Liubao Tea" brand value reached 4.403 billion yuan, entering the top 20 for the first time, with an increase of 639 million yuan compared to 2022, marking the largest growth in nearly a decade.

政策红利助推产业发展

Policy Dividends Boost Industry Development

2022年，广西印发《加快推进广西六堡茶及特色优势茶产业高质量发展实施方案》，以全区之力推动六堡茶产业壮大发展。早在2020年，"广西六堡茶"就成功获得国家农产品地理标志登记证书。

In 2022, Guangxi issued the "Implementation Plan for Accelerating the High-Quality Development of Guangxi Liubao Tea and Characteristic Advantage Tea Industries", mobilizing resources across the region to promote the growth of Liubao tea industry. As early as 2020, "Guangxi Liubao Tea" successfully obtained the national agricultural product geographical indication registration certificate.

各地茶企发展特色路径

Distinct Development Paths of Tea Enterprises Across Regions

贺州：昭平县象棋山茶叶有限公司总经理刘宗文表示："夏茶适合制作六堡茶，预计明年将尝试有机六堡茶方向。"2022年，贺州市出台16条政策措施支持六堡茶发展。

Hezhou: Liu Zongwen, general manager of Xiangqi Mountain Tea Co., Ltd. in Zhaoping County, said: "Summer tea is suitable for making Liubao tea, and we plan to try organic Liubao tea next year." In 2022, Hezhou City introduced 16 policy measures to support Liubao tea development.

南宁：广西金花茶业有限公司董事长翁荣彬介绍："我们研制的茉莉六堡茶既有清香也有醇香，是老少咸宜的创新茶品。"横州作为传统六堡茶原料基地，正迎来新发展机遇。

Nanning: Weng Rongbin, chairman of Guangxi Jinhua Tea Industry Co., Ltd., introduced: "Our developed jasmine Liubao tea has both fragrance and mellow aroma, making it an innovative tea product suitable for all ages." As a traditional Liubao tea raw material base, Hengzhou is embracing new development opportunities.

柳州：伏虎华侨农场茶厂厂长何海华表示："现代工艺六堡茶陈香味浓，更容易吸引年轻消费者。"目前该厂六堡茶产量已占全年总产量的近80%。

Liuzhou: He Haihua, director of Fuhu Overseas Chinese Farm Tea Factory, said: "Modern processed Liubao tea has a strong aged aroma, making it more attractive to young consumers." Currently, Liubao tea production accounts for nearly 80% of the factory's annual output.

品牌建设与标准化发展

Brand Building and Standardized Development

梧州芙叶茶叶股份有限公司董事长卓海琳指出："通过政府带队参展、媒体推广等多渠道宣传，广西六堡茶品牌逐步打响。"广西正推进"公共大品牌＋核心区域品牌＋企业产品品牌"的培育计划。

Zhuo Hailin, chairman of Wuzhou Fuye Tea Co., Ltd., pointed out: "Through multi-channel promotion such as government-led exhibitions and media campaigns, the Guangxi Liubao tea brand is gradually gaining recognition." Guangxi is advancing a cultivation plan of "public master brand + core regional brand + enterprise product brand".

百色凌云县老山源茶叶公司总经理刘承剑强调："政策扶持、品牌打响、标准规范是产业发展的三大关键。"凌云县因地制宜，利用当地特产凌云白毫制作更具特色的六堡茶。

Liu Chengjian, general manager of Baise Lingyun County Laoshan Yuan Tea Company, emphasized: "Policy support, brand building, and standardization are the three keys to industrial development." Lingyun County adapts to local conditions, using local specialty Lingyun Baihao to produce more distinctive Liubao tea.

专家观点：广西茶业协会专职副会长韦克英表示："'广西六堡茶'地理标志成功扩大了加工覆盖范围，让更多茶农受益。"随着全产业链协同发展，广西六堡茶正迎来前所未有的发展机遇。

Expert Opinion: Wei Keying, full-time vice president of Guangxi Tea Association, said: "The geographical indication of 'Guangxi Liubao Tea' has successfully expanded the processing coverage, benefiting more tea farmers." With the coordinated development of the whole industry chain, Guangxi Liubao tea is ushering in unprecedented development opportunities.