终极谷歌SEO指南：如何通过谷歌广告将流量引至亚马逊Listing
终极谷歌SEO指南：如何通过谷歌广告将流量引至亚马逊Listing
The Ultimate Google SEO Guide: How to Drive Traffic to Amazon Listings via Google Ads
亚马逊品牌引流奖励计划为卖家提供了从外部营销活动中获利的机会。该计划允许品牌通过非亚马逊渠道吸引流量至产品Listing，并获得销售额10%的佣金奖励。
Amazon's Brand Referral Bonus Program offers sellers the opportunity to earn rewards from external marketing efforts. This program allows brands to drive traffic to product listings through non-Amazon channels and receive a 10% commission bonus on sales.
1. 亚马逊更青睐哪种流量类型？
1. What type of traffic does Amazon prefer?
亚马逊平台流量主要分为三种：
Amazon platform traffic can be divided into three types:
- 搜索流量（Search Traffic）
- 自然流量（Organic Traffic）
- 付费流量（Paid Traffic）
付费流量最受亚马逊欢迎，原因在于：
Paid traffic is most favored by Amazon because:
- 能带来新的Prime会员注册
- Can drive new Prime member registrations
- 即使未转化，亚马逊也能获取用户行为数据
- Even without conversion, Amazon can collect user behavior data
2. 亚马逊奖励机制详解
2. Amazon's Bonus Mechanism Explained
亚马逊提供销售额10%的佣金奖励，并优化产品Listing的自然流量。奖金通常在订单产生后60天到账，以考虑退货可能性。
Amazon offers a 10% sales commission bonus and optimizes organic traffic for product listings. Bonuses are typically credited 60 days after the order to account for potential returns.
3. 最佳引流平台选择
3. Choosing the Best Traffic Source
谷歌广告是最佳选择，因为：
Google Ads is the best choice because:
- 谷歌是信息搜索首选，亚马逊是产品搜索首选
- Google is the go-to for information search, Amazon for product search
- 操作简单，无需复杂文案或设计
- Easy to use, no complex copywriting or design required
4. 谷歌广告系列设置建议
4. Google Ads Campaign Setup Recommendations
建议设置三种广告系列：
Recommended to set up three types of campaigns:
- 启动广告系列（60天以上）
- Launch Campaign (60+ days)
- 重新排名广告系列
- Re-ranking Campaign
- 维护广告系列（每日预算$5-$10）
- Maintenance Campaign ($5-$10 daily budget)
5. 外部流量活动的终极目标
5. The Ultimate Goal of External Traffic Campaigns
主要目标不是直接转化，而是向亚马逊发送标签信号，提升产品自然排名。
The main goal is not direct conversion, but sending tag signals to Amazon to improve organic rankings.
特别提示：雨果跨境与谷歌合作的【oceanweb】项目可帮助卖家快速建站（24小时内完成）并获得广告金返还优惠。
Special Tip: The 【oceanweb】 project by Hugo Cross-border and Google can help sellers quickly build websites (within 24 hours) and receive ad credit rebates.
