从外贸代工到国货美妆：沧州化妆刷产业如何通过拼多多年销30亿
中国化妆刷产业带崛起：在河北沧州青县，一个看似普通的小县城却孕育着253家化妆刷企业，年产值高达30亿元，成为全球美妆产业链的重要一环。这里生产的化妆刷不仅供应国际大牌，更通过拼多多等电商平台走向全国消费者。
The Rise of China's Makeup Brush Industry Cluster: In Qing County, Cangzhou, Hebei, an ordinary-looking small county hosts 253 makeup brush enterprises with an annual output value of 3 billion yuan, becoming a vital link in the global beauty supply chain. The brushes produced here not only supply international brands but also reach domestic consumers through e-commerce platforms like Pinduoduo.
代工转型自主品牌：上世纪90年代，韩国化妆刷企业入驻青县，为当地培养了完整产业链和技术工人。如今，像花漾这样的国货品牌创始人大多有韩企工作经历，他们正通过产品创新和电商渠道改变行业格局。
From OEM to Own Brand: In the 1990s, South Korean makeup brush companies set up operations in Qing County, cultivating a complete industrial chain and skilled workers. Today, founders of domestic brands like Floral like mostly have experience working in Korean companies and are transforming the industry through product innovation and e-commerce channels.
32道工序打造"沧州质量"：花漾化妆刷创始人张梦玮介绍，一支优质化妆刷需要经过32道精细工序，包括最关键的"改制"工艺——人工筛选倒根毛，确保刷毛舒适不扎脸。这种工匠精神使"沧州制造"在美妆界建立了质量口碑。
32 Processes Create "Cangzhou Quality": Zhang Mengwei, founder of Floral like makeup brushes, explains that a high-quality brush requires 32 meticulous processes, including the crucial "reforming" technique - manually screening inverted hairs to ensure comfort. This craftsmanship has established "Made in Cangzhou" as a quality benchmark in the beauty industry.
拼多多助力产业升级：通过平台的"百亿补贴"和"新质商家扶持计划"，花漾等沧州化妆刷品牌获得了流量支持和运营成本降低。目前花漾在拼多多日均订单约1万单，占总销量50%，最热销的化妆套刷单品销量超45.5万套。
Pinduoduo Boosts Industrial Upgrade: Through the platform's "10 Billion Subsidies" and "New Quality Merchant Support Program", Cangzhou brush brands like Floral like have gained traffic support and reduced operating costs. Currently, Floral like processes about 10,000 daily orders on Pinduoduo, accounting for 50% of total sales, with its best-selling brush set exceeding 455,000 units.
国货美妆的未来：随着消费者需求日益精细化，化妆刷行业正从套装向单支专业刷具发展。张梦玮表示将继续深耕产品创新，同时通过乡镇代工点带动当地就业，实现产业振兴与乡村振兴的双赢。
The Future of Domestic Beauty: As consumer demands become more sophisticated, the industry is shifting from sets to individual professional brushes. Zhang Mengwei stated they will continue product innovation while boosting local employment through township OEM points, achieving a win-win situation for industrial revitalization and rural development.
