谷歌收录优化:外贸企业如何通过中国制造网+Google Ads实现高效推广
对于外贸企业而言,谷歌收录优化是提升国际市场竞争力的关键策略。中国制造网(Made-in-China.com)作为重要B2B平台,结合Google Ads竞价推广,能有效提升产品曝光和询盘转化。
中国制造网运营核心要素
Core Elements of Made-in-China.com Operation
1. 产品优化:完善标题、关键词、描述和图片,符合国际买家搜索习惯
Product Optimization: Improve titles, keywords, descriptions and images to match international buyers' search habits
2. 店铺装修:展示专业企业形象和认证资质
Store Decoration: Present professional corporate image and certifications
3. 询盘管理:建立专业客户跟进系统
Inquiry Management: Establish professional customer follow-up system
Google Ads账号开通指南
Google Ads Account Setup Guide
两种开通方式:
Two Setup Methods:
- 个人直接开通
Personal direct registration - 通过谷歌合作伙伴开通
Through Google Partners
个人开通6步骤:
6 Steps for Personal Registration:
- 访问Google Ads官网:ck139.com
Visit Google Ads official website - 选择目标后点击"切换至专家模式"
Select goal and click "Switch to Expert Mode" - 点击"直接创建帐号"
Click "Create account without campaign" - 填写账户信息(货币类型不可更改)
Fill account info (currency unchangeable) - 进入账号后台
Enter account dashboard - 完成【工具与设置】配置
Complete Tools & Settings configuration
重要注意事项
Key Considerations
充值方式:
Payment Methods:
- 自助充值:信用卡/PayPal
Self-service: Credit card/PayPal < - 代理充值:提供账户ID关联
Agency payment: Provide account ID
账户区别:功能相同,充值方式不同
Account Difference: Same features, different payment methods
退款政策:个人账户申诉不保证成功
Refund Policy: Personal account appeals not guaranteed
通过谷歌收录优化策略,结合中国制造网平台运营和Google Ads精准推广,外贸企业可有效提升国际市场份额,实现业务快速增长。
With Google indexing optimization strategies, combined with Made-in-China.com operation and Google Ads precise promotion, foreign trade enterprises can effectively expand international market share and achieve rapid business growth.