如何通过Google独立站+社媒+私域流量引爆海外市场
如何通过Google独立站+社媒+私域流量引爆海外市场
How to Explode Overseas Markets with Google Independent Sites + Social Media + Private Traffic
随着外贸平台上同行竞争越来越激烈，很多外贸企业开始重视打造企业私域流量。私域流量是不用付费，可以在任意时间、任意频次直接触达用户的渠道。
As competition on foreign trade platforms intensifies, many foreign trade companies are focusing on building private traffic. Private traffic is a channel that doesn't require payment and can reach users directly at any time and frequency.
为什么需要独立站？
Why Do You Need an Independent Site?
私域流量像一个泳池，潜在客户就像泳池中的水一样。搭建私域流量的第一步不是引流而是"挖坑"。没有落脚点，引来的流量终究会流走，于是独立站成了外贸企业的唯一选择。
Private traffic is like a swimming pool, with potential customers being the water. The first step in building private traffic is not attracting traffic but "digging the pit". Without a foothold, the attracted traffic will eventually flow away, making independent sites the only choice for foreign trade companies.
Google推广的两种主要方式
Two Main Methods of Google Promotion
根据StatCounter的数据，截至2021年，谷歌仍然是全球搜索引擎市场的主导者，市场份额约为92.1%。这意味着全球超过90%的搜索来自Google搜索引擎。
According to StatCounter, as of 2021, Google remains the dominant player in the global search engine market, with a market share of about 92.1%. This means that over 90% of global searches come from Google's search engine.
1. Google SEO优化
1. Google SEO Optimization
独立站优化是SEO的基础。对独立站的网站结构进行针对性地调整，合理布局产品+营销关键词，提高关键词在Google搜索引擎上的排名。
Independent site optimization is the foundation of SEO. Targeted adjustments to the website structure of independent sites, reasonable layout of product + marketing keywords, and improving keyword rankings on Google's search engine.
2. Google ADS广告
2. Google ADS Advertising
Google ADS广告可以快速将企业产品关键词排名至Google.com首页，可以帮助外贸企业精准定位海外客户。
Google ADS advertising can quickly rank corporate product keywords on Google.com's homepage, helping foreign trade companies accurately target overseas customers.
社媒营销的重要性
The Importance of Social Media Marketing
像Facebook、LinkedIn、Twitter等社交媒体已成为海外人群生活中必不可少的一部分。具有很强传播性与互动性，流量巨大的同时也蕴含着许多商业信息和数据。
Social media platforms like Facebook, LinkedIn, and Twitter have become an essential part of overseas people's lives. They have strong dissemination and interaction capabilities, with huge traffic and containing many business information and data.
社媒运营技巧
Social Media Operation Tips
1. 创建企业账号与公共主页
1. Create Corporate Accounts and Public Pages
员工账号日常负责添加企业精准用户群体、发布企业产品信息与公司动态，为独立站与公共主页引流。
Employee accounts are responsible for adding precise corporate user groups, publishing corporate product information and company updates, and driving traffic to independent sites and public pages.
2. 添加相关行业兴趣小组
2. Join Relevant Industry Interest Groups
外贸企业可以通过LinkedIn和Facebook搜索下游客户行业关键词添加相关群组，多在群组里与用户互动。
Foreign trade companies can search for downstream customer industry keywords on LinkedIn and Facebook to join relevant groups and interact more with users in the groups.
3. 使用活动标签
3. Use Event Hashtags
许多外贸品牌都会通过活动标签宣传自己的品牌产品，活动标签提供了一种过滤机制，使感兴趣的人们聚集在一起。
Many foreign trade brands promote their branded products through event hashtags, which provide a filtering mechanism to bring interested people together.
结论：外贸营销推广一定离不开独立站，Google推广+社媒营销多管齐下才能将推广效果达到最大化。
Conclusion: Foreign trade marketing promotion cannot be separated from independent sites. Only by combining Google promotion with social media marketing can the promotion effect be maximized.
