B2B外贸企业如何选择谷歌SEO优化服务商（避坑指南）

B2B外贸企业如何选择谷歌SEO优化服务商（避坑指南）

How to Choose the Right Google SEO Service Provider for B2B Export Businesses (Pitfall Avoidance Guide)

前言：在写此次避坑指南之前，先跟各位外贸朋友们打个预防针。如果你们的推广预算低于五万，甚至低于十万一年，并且想要在推广的第一年收获50封或者更多高询盘的同仁们，建议你们一定不要选择服务商去单独做谷歌优化（即谷歌SEO）。

Introduction: Before writing this pitfall avoidance guide, I want to give all foreign trade friends a heads-up. If your promotion budget is less than 50,000 or even 100,000 RMB per year, and you expect to receive 50 or more high-quality inquiries in the first year of promotion, it is strongly recommended not to choose a service provider solely for Google optimization (i.e., Google SEO).

第一：模糊服务内容

Pitfall 1: Vague Service Content

比如：搜索引擎技术优化服务，如果服务内容写有导航页面SEO基础优化（即只会做一个页面的优化），包括TKD标签、H标签、结构化数据、图片ALT属性、404页面等技术优化。一个网站重点页面除了导航页之外，至少有十个以上的重点页面，所有这项服务内容只做了20%。

For example: Search engine technical optimization services. If the service content mentions basic SEO optimization for navigation pages (i.e., only optimizing one page), including TKD tags, H tags, structured data, image ALT attributes, 404 pages, and other technical optimizations. A website has at least ten key pages besides the navigation page, so this service only covers 20% of the work.

第二：包含过多与谷歌优化不相关的服务

Pitfall 2: Including Too Many Services Unrelated to Google Optimization

我们在选择谷歌优化服务商的时候应该仔细研究服务商的报价方案内容，不管他们说的有多么专业，最终要看我们和他们签约的服务内容，他说说的一些专业服务，不一定包含在给我们的服务方案中。

When choosing a Google optimization service provider, we should carefully study the content of their quotation plan. No matter how professional they sound, what ultimately matters is the service content we sign with them. Some of the professional services they mention may not be included in the service plan they provide us.

比如现在市面上很多所谓做谷歌优化的服务商，他们的服务方案里面大部分都是跟谷歌优化不相关的内容，包括社媒账号搭建、社媒运营、无数个小语种、各种本来就应该有的网站基础功能服务等。

For example, many so-called Google optimization service providers in the market include mostly content unrelated to Google optimization in their service plans, such as social media account setup, social media operations, numerous small languages, and various basic website functionalities that should already be in place.

第三：切记头脑发热，只关注保证的关键词首页排名数量

Pitfall 3: Avoid Getting Overexcited and Only Focusing on Guaranteed Keyword Rankings

没有一家服务商会保证特定的关键词的排名位置。但是有一种可以，那就是贵司的某个产品关键词排名已经在第一页了，且暂时没什么像样的竞争对手，也许有部分服务商会保证持续排名第一页，哈哈。否则它就是跟谷歌排名逻辑相悖的。

No service provider can guarantee specific keyword rankings. The only exception is if your company's product keyword is already on the first page and there are no strong competitors. Some service providers might guarantee to keep it on the first page, but otherwise, it contradicts Google's ranking logic.

下一节：有限的预算，如何选择适合自己的线上推广渠道?

Next Section: How to Choose the Right Online Promotion Channel with a Limited Budget?