多渠道SEO新手入门推广平台：谷歌竞价推广完全指南

多渠道SEO新手入门推广平台：谷歌竞价推广完全指南

Multi-channel SEO Beginner's Guide: The Complete Google Ads Promotion Platform

想在谷歌广告中拔得头筹吗？ 手把手教你了解谷歌广告的秘密！

Want to top Google Ads? Step-by-step guide to Google Ads secrets!

1. 什么是谷歌广告 | What is Google Ads

谷歌广告是谷歌按点击付费（PPC）平台的全称，它是谷歌开发的广告服务平台。企业可以借助 Google Ads 制作互联网广告，帮助企业精准定位潜在客户，增加客户询盘量，提高销售订单量。

Google Ads (formerly Google AdWords) is Google's pay-per-click (PPC) advertising platform. Businesses can use Google Ads to create online advertisements, accurately target potential customers, increase inquiries, and boost sales.

2. 为什么要选择谷歌广告 | Why Choose Google Ads

谷歌是目前全球最常用的搜索引擎，每天搜索56亿次。重要的是谷歌广告平台至今为止已经存在了将近二十年左右，因此在付费广告方面具有一定的资质和权威性。

Google is the world's most used search engine with 5.6 billion daily searches. The Google Ads platform has existed for nearly 20 years, making it highly authoritative in paid advertising.

3. 谷歌广告类型 | Google Ads Types

谷歌广告可以分为7种类型：搜索广告、购物广告、视频广告、展示广告、应用广告、智能广告、发现广告。其中我们使用比较多的是搜索广告、购物广告、视频广告和展示广告。

Google Ads offers 7 types: Search Ads, Shopping Ads, Video Ads, Display Ads, App Ads, Smart Ads, and Discovery Ads. The most commonly used are Search, Shopping, Video and Display Ads.

4. 运用谷歌广告的方法 | Google Ads Strategies

精确的关键词：需要企业花费时间查看哪些是有效关键词，使其与自己的广告和目标受众群体最匹配。

Precise Keywords: Businesses should identify effective keywords that best match their ads and target audience.

精准广告：广告标题、文案需要和目标关键词保持一致，内容要解决用户痛点。

Targeted Ads: Ad headlines and copy should align with target keywords and address user pain points.

提高广告质量得分：质量得分（QS）越高，广告排名越靠前，转化机会越大。

Improve Quality Score: Higher Quality Score (QS) leads to better ad rankings and more conversions.

优化广告着陆页：着陆页需要针对转化优化，解决用户问题。

Optimize Landing Pages: Landing pages should be conversion-optimized to answer user questions.