亚马逊运营面试技巧与产品描述优化指南
疫情后亚马逊运营面试技巧
Amazon Operation Interview Tips in Post-Pandemic Era
随着疫情好转，许多求职者开始寻找亚马逊运营相关职位。以下是跨境叔分享的面试技巧：
As the pandemic situation improves, many job seekers are looking for Amazon operation positions. Here are some interview tips shared by Cross-border Uncle:
1. 加分技能
1. Bonus Skills
- 英语4/6级或专业4/8级，或其他外语能力
- College English Test (CET) 4/6 or TEM 4/8, or other language skills
- 会使用PS处理图片
- Proficient in Photoshop for image editing
- 熟悉网页操作和插件使用
- Familiar with web operations and browser extensions
- 愿意加班
- Willing to work overtime
2. 常见面试问题
2. Common Interview Questions
- 离职原因？
- Reasons for leaving previous job?
- 为什么选择亚马逊运营？
- Why choose Amazon operation?
- 推广步骤？(建议结合产品生命周期回答)
- Promotion steps? (Suggest answering based on product life cycle)
- 测评方法和资源？
- Review methods and resources?
- 职业规划？
- Career plan?
亚马逊产品描述优化要点
Amazon Product Description Optimization Tips
1. 避免关键词堆砌
1. Avoid Keyword Stuffing
关键词堆砌不会带来更多流量，应注重描述的美感和用户体验。
Keyword stuffing won't bring more traffic. Focus on aesthetics and user experience.
2. 考虑谷歌搜索
2. Consider Google Search
谷歌会评估产品描述质量并给予不同权重，且产品描述通常优先于标题显示。
Google evaluates product description quality and assigns different weights. Descriptions often appear before titles.
3. 遵守平台规则
3. Follow Platform Rules
- 只写产品相关信息
- Only include product-related information
- 描述与图片要对应
- Descriptions should match product images
- 禁止展示客户好评
- No customer testimonials allowed
- 禁止推广其他产品
- No promotion of other products
4. 提升阅读体验
4. Improve Reading Experience
简洁清晰的标题和描述能显著提升转化率。
Concise and clear titles and descriptions can significantly improve conversion rates.
总结
Conclusion
新卖家应做好日常运营，选择有潜力的产品，优化listing，适当投放广告，处理中差评。
New sellers should focus on daily operations, select promising products, optimize listings, run appropriate ads, and handle negative reviews.
来源：东盟跨境叔
Source: ASEAN Cross-border Uncle
