亚马逊美国站"日本商店"2023上半年畅销品类深度解析
亚马逊美国站"日本商店"2023上半年畅销品类深度解析
Top Selling Categories in Amazon US "JAPAN STORE" First Half 2023
跨境电商新趋势：亚马逊美国站近日公布了2023年上半年"日本商店"(JAPAN STORE)的热门品类及畅销商品排名。这一数据为跨境电商卖家提供了宝贵的市场洞察。
Cross-border e-commerce trends: Amazon US recently announced the best-selling categories and product rankings in the "JAPAN STORE" for the first half of 2023, providing valuable market insights for cross-border sellers.
"日本商店"项目背景：亚马逊与日本贸易振兴机构(JETRO)合作，于2021年11月推出该项目，旨在支持日本卖家拓展美国市场。目前已有数千种日本产品通过该渠道销售，涵盖食品、厨具、服装、化妆品和电脑设备等品类。
"JAPAN STORE" background: Launched in November 2021 through collaboration between Amazon and JETRO, this program supports Japanese sellers in expanding to the US market, currently offering thousands of Japanese products across multiple categories.
2023上半年畅销品类TOP3
Top 3 Best-Selling Categories
1. 杂货类 - 传统日本食品表现突出
2. 家居厨房类 - 日式生活用品受青睐
3. 美容类 - 日本特色成分产品热销
1. Grocery - Traditional Japanese foods performed well
2. Home & Kitchen - Japanese lifestyle products favored
3. Beauty - Products with Japanese ingredients popular
各类别畅销单品解析
Best-Selling Products Analysis
食品类TOP3：
• 玉露鲜味高汤
• 有机煎茶
• 樱花麻糬
Food Top 3:
• Dashi stock
• Organic sencha tea
• Sakura mochi
美容类TOP3：
• 仓本之雫樱花酵母精华
• 百高草木精华
• TheBAR固体洗发水
Beauty Top 3:
• Kuramoto Sakura Yeast Essence
• Hyakusou Plant Extract
• TheBAR Solid Shampoo
日本跨境电商发展现状
Japanese Cross-border E-commerce Development
根据日本经济产业省数据，2021年全球电商市场规模达4.92万亿美元，且持续增长。日本贸易振兴机构调查显示，35.5%有意拓展海外业务的日本中小企业已采用电商渠道，41.1%表示将扩大电商应用。
Data shows the global e-commerce market reached $4.92 trillion in 2021 with continuous growth. 35.5% of Japanese SMEs use e-commerce for overseas expansion, with 41.1% planning to expand usage.
亚马逊FBA优势：使用亚马逊物流服务的日本卖家可在21个站点向200多国销售。2021年，4000多家日本卖家通过亚马逊海外销售超4000万件商品，较2020年实现两位数增长。
Amazon FBA benefits: Japanese sellers using FBA can sell to 200+ countries. In 2021, over 4,000 sellers sold 40+ million items overseas, achieving double-digit growth.
