谷歌收录优化：为什么亚马逊是外贸最佳选择？
亚马逊发展历程 | Amazon's Development History 成立于1995年的亚马逊，最早定位是一家网络书店。创始人Jeff Bezos希望它能为读者提供最多读书选择的线上平台。为此，他还以地球上孕育最多种生物的河流亚马逊河来命名这个平台。 Founded in 1995, Amazon was initially positioned as an online bookstore. Founder Jeff Bezos wanted it to be an online platform offering the widest selection of books for readers. He named the platform after the Amazon River, which nurtures the most diverse species on Earth. 平台规模 | Platform Scale 今天的亚马逊已经发展成为全球最大的购物平台，覆盖世界上最核心的主流市场，如美国、加拿大、德国、英国、法国、意大利、西班牙、和日本，在这些国家亚马逊都是当地最大的网上购物平台。 Today, Amazon has grown into the world's largest shopping platform, covering the world's most important mainstream markets such as the US, Canada, Germany, UK, France, Italy, Spain, and Japan. In these countries, Amazon is the largest online shopping platform. 8大数据优势 | 8 Key Advantages 1. 最大流量平台 | 1. Largest Traffic Platform 以美国地区为例，Amazon的流量是2200M，而同是B2C类型的平台，eBay为999M，Aliexpress的流量是593M。Amazon（美国）相当于2个eBay（美国）；相当于4个速卖通（美国）。 Taking the US region as an example, Amazon's traffic is 2200M, while eBay has 999M and Aliexpress has 593M. Amazon (US) equals 2 eBays (US) or 4 Aliexpresses (US). 2. 最广市场覆盖 | 2. Widest Market Coverage 亚马逊现有18个站点，服务市场覆盖辐射全球185个国家，服务客户超过3亿人。 Amazon currently has 18 sites, serving markets in 185 countries worldwide with over 300 million customers. 3. 最高客户信任度 | 3. Highest Customer Trust 89%的买家认为他们更有可能从亚马逊购买产品，而不是其他电商网站。美国站Prime会员1.01亿，人均1200美元的年消费值。 89% of buyers believe they are more likely to purchase from Amazon than other e-commerce sites. The US site has 101 million Prime members with an average annual spending of $1200 per person. 4. 最强物流体系 | 4. Best Logistics System 拥有全球最大的仓储物流体系FBA，在全球拥有超过175个物流仓储中心，2019年初有73%的美国亚马逊卖家使用FBA。 With the world's largest FBA warehousing and logistics system, Amazon has over 175 logistics centers globally. In early 2019, 73% of US Amazon sellers used FBA. 5. 最大规模与增速 | 5. Largest Scale and Growth 2019年亚马逊营收2805.22亿美元，同比增长20.45%。如果将亚马逊视为一个国家，其市场规模将排在世界第50位。 In 2019, Amazon's revenue reached $280.522 billion, a year-on-year increase of 20.45%. If Amazon were a country, its market size would rank 50th in the world. 6. 最强卖家吸引力 | 6. Strongest Seller Attraction 亚马逊现有全球800万卖家，并以每年15%的增速在扩张。每分钟会产生2个新卖家。 Amazon currently has 8 million global sellers, expanding at an annual rate of 15%. Two new sellers join every minute. 7. 最规范平台规则 | 7. Most Standardized Platform Rules 平台重产品轻店铺，入驻商家平等，没有排名垄断。第三方销售额占亚马逊总销售额的比例从30%上升到2019年的60%。 The platform values products over stores, with equal opportunities for merchants and no ranking monopoly. Third-party sales increased from 30% to 60% of Amazon's total sales in 2019. 8. 最高平均利润率 | 8. Highest Average Profit Margin 基于亚马逊独特的平台属性和消费群体较高的消费能力，客户对价格不太敏感，通常保持在30%以上；如产品独特，可高达100%以上。 Due to Amazon's unique platform attributes and customers' high purchasing power, customers are less price-sensitive, typically maintaining over 30% margins; unique products can achieve over 100%. 结论 | Conclusion 亚马逊凭借其巨大的流量、广泛的市场覆盖、高度的客户信任、强大的物流体系、快速的增长、规范的平台规则和高利润率，成为中国外贸企业出海的最佳选择。 With its massive traffic, extensive market coverage, high customer trust, strong logistics system, rapid growth, standardized platform rules and high profit margins, Amazon has become the best choice for Chinese foreign trade companies going global.