日本绿茶出口创新高：和食热潮与健康意识推动全球需求
日本绿茶出口持续增长，根据日本财务省贸易统计数据，2021年日本绿茶出口额同比增长26%，达到204亿日元，创下历史新高。这一增长主要得益于全球范围内的"和食热潮"（日本食品热潮）以及消费者健康意识的提升。
Japanese green tea exports continue to grow, with a 26% year-on-year increase in export value in 2021 reaching ¥20.4 billion, according to trade statistics from Japan's Ministry of Finance. This growth is primarily driven by the global "Washoku boom" (Japanese food trend) and rising health consciousness among consumers.
过去十年间，日本绿茶出口额增长了约4倍。美国是最大的出口市场，2021年对美出口额达103亿日元，同比增长22%。对德国等欧洲国家以及中国台湾地区的出口也表现强劲，出口量同比增长17%，达到6178吨，刷新历史纪录。
Over the past decade, Japanese green tea exports have increased approximately fourfold. The United States is the largest export market, with exports reaching ¥10.3 billion in 2021, up 22% year-on-year. Exports to European countries like Germany and to Taiwan also showed strong performance, with export volume increasing 17% to 6,178 tons, setting a new historical record.
欧美市场：抹茶产品引领潮流
从贸易统计分类来看，绿茶可分为抹茶等粉末产品和煎茶等茶叶类产品。在美国的出口中，粉末产品占绿茶总量的73%。星巴克等连锁咖啡店的"抹茶拿铁"等产品在欧美市场广受欢迎。
Western Markets: Matcha Products Lead the Trend
According to trade classifications, green tea can be divided into powdered products like matcha and leaf teas like sencha. In U.S. exports, powdered products account for 73% of total green tea exports. Products like "Matcha Latte" at Starbucks and other chain coffee shops have gained popularity in Western markets.
亚洲市场：健康饮品需求增长
在亚洲市场，主要用于饮用的茶叶类绿茶出口持续增加。例如在中国台湾地区，绿茶出口中90%为茶叶类产品。日本作为与中国和越南并列的绿茶出口国，在亚洲的地位日益重要。
Asian Markets: Growing Demand for Healthy Beverages
In Asian markets, exports of leaf green tea primarily for drinking continue to increase. For example, in Taiwan, 90% of green tea exports are leaf tea products. Japan's position as a green tea exporter alongside China and Vietnam is becoming increasingly important in Asia.
日本政府制定了到2025年将农林水产品和食品出口额比2021年增加60%、达到2万亿日元的目标。绿茶被确定为出口重点品类，计划到2025年将出口额提高50%，达到312亿日元。
The Japanese government has set a goal to increase exports of agricultural, forestry, and fishery products and foods by 60% from 2021 levels to ¥2 trillion by 2025. Green tea has been identified as a key export category, with plans to increase export value by 50% to ¥31.2 billion by 2025.
挑战与机遇并存
面对欧美严格的农药残留标准，日本近年来积极推广有机栽培。2019年获得有机JAS认证的绿茶增至3644吨，是5年前的约2倍。日本农林水产省通过多种措施支持有机栽培农户，包括品种改良和防飘散技术补贴。
Challenges and Opportunities Coexist
Facing strict pesticide residue standards in Europe and America, Japan has actively promoted organic cultivation in recent years. In 2019, green tea certified with organic JAS standards increased to 3,644 tons, about double the amount from five years prior. Japan's Ministry of Agriculture, Forestry and Fisheries supports organic farmers through various measures, including variety improvement and subsidies for drift prevention technologies.
