稳定的国外推广PPT：谷歌广告竞价推广平台独立站搭建完整指南

稳定的国外推广PPT：谷歌广告竞价推广平台独立站搭建完整指南

Stable Overseas Promotion PPT: Complete Guide to Building Independent Sites for Google Ads Bidding Platform

独立站是跨境卖家对外销售的重要渠道，也是品牌塑造的核心阵地。本文将手把手教你从0到1搭建专业独立站！（建议收藏）

Independent websites are crucial sales channels for cross-border sellers and the core platform for brand building. This article will guide you step-by-step in building a professional independent site from scratch! (Recommended to bookmark)

一、购买域名 | 1. Purchase Domain

域名是网站的"门牌号"，建议选择.com结尾的域名，遵循三大原则：
• 容易记忆 | Easy to remember
• 不易混淆 | Not easily confused
• 相关度高 | Highly relevant

二、服务器选择 | 2. Server Selection

跨境卖家优先考虑香港或目标市场服务器：
• 免备案 | No filing required
• 访问速度快 | Faster loading speed

三、建站模式 | 3. Website Building Models

SaaS建站：
✓ 门槛低、上线快 | Low threshold, fast launch
✗ 自由度较低 | Limited flexibility

开源建站（WordPress/Magento）：
✓ 高度自由 | High flexibility
✗ 技术要求高 | Requires technical skills

四、网站规划 | 4. Website Planning

关键准备：
• 网站结构图 | Site structure
• 产品图/文案 | Product images/copywriting
• Banner/视频素材 | Banner/video materials

五、支付与物流 | 5. Payment & Logistics

必须配置：
• 多支付接口 | Multiple payment gateways
• 清晰物流政策 | Clear logistics policies

六、上线前测试 | 6. Pre-launch Testing

全面检查：
• 功能测试 | Functionality testing
• 浏览器兼容性 | Browser compatibility
• SEO基础 | Technical SEO

持续优化建议：定期分析用户数据，根据反馈调整网站布局和内容。
Continuous Optimization: Regularly analyze user data and adjust website layout/content based on feedback.

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