浙江义乌"国潮"饰品热销东南亚 中国元素成国际时尚新宠
中新网义乌3月8日电 - 随着新国潮的兴起，浙江义乌的饰品行业迎来爆发式增长，东南亚市场成为最热门的出口目的地。
"这款京剧脸谱造型的胸针最近特别火，一个菲律宾客户订购了1000多件。"义乌饰品经营户严浩表示，东南亚订单目前占外贸订单的最大份额。
Chinese elements shine in global fashion
With the rise of "China-Chic" trend, Yiwu's accessory industry is experiencing explosive growth, with Southeast Asia emerging as the hottest export market.
"This Peking Opera mask-style brooch is particularly popular recently, with a Philippine client ordering over 1,000 pieces," said Yan Hao, an accessory merchant in Yiwu, noting that Southeast Asian orders currently account for the largest share of foreign trade orders.
在义乌国际商贸城，融入龙凤、锦鲤、戏曲脸谱等中国元素的饰品成为抢手货。这些产品不仅工艺精湛，而且具有鲜明的文化特色，深受菲律宾、马来西亚等国家消费者的喜爱。
Traditional craftsmanship meets modern design
At Yiwu International Trade Market, accessories incorporating Chinese elements like dragons, phoenixes, koi fish and opera masks have become bestsellers. These products feature exquisite craftsmanship and distinctive cultural characteristics, winning the hearts of consumers in countries like the Philippines and Malaysia.
饰品店主余萍介绍："纯银中国龙元素项链是我们的爆款，虽然日韩客户单次采购量不大，但复购率很高。"她正积极拓展东南亚市场，这些富有中国文化特色的饰品在当地反响热烈。
High repurchase rates from international buyers
"The pure silver Chinese dragon necklace is our bestseller. Although Japanese and Korean clients don't order large quantities at once, their repurchase rates are very high," said Yu Ping, a shop owner who is actively expanding into Southeast Asian markets where these culturally distinctive accessories are receiving enthusiastic responses.
文玩产品同样迎来销售热潮。商户吕静表示："菩提根、朱砂等入门级文玩在东南亚年轻人中最受欢迎。"为迎合年轻消费者，许多产品还加入了时尚配饰元素。
Cultural products attract young consumers
Cultural products are also experiencing a sales boom. Merchant Lü Jing noted that "beginner-level cultural items like bodhi roots and cinnabar are most popular among young people in Southeast Asia." Many products now incorporate fashionable accessory elements to appeal to younger consumers.
据统计，义乌现有8000多家饰品生产和贸易企业，产品种类超过80万种，销往全球100多个国家和地区。中国元素的时尚饰品正成为传播中华文化的重要载体。
Yiwu: Global hub for cultural accessories
Statistics show Yiwu is home to over 8,000 accessory manufacturers and traders, offering more than 800,000 product varieties exported to over 100 countries and regions worldwide. Fashion accessories with Chinese elements are becoming important carriers for spreading Chinese culture globally.
