如何做好SEM竞价推广？6大核心技巧解析
为什么抖音会出现在谷歌推广中？ 这是一个常见的行业现象。很多企业会同时在多个平台投放广告，包括搜索引擎和社交媒体平台，以实现全方位的营销覆盖。
Why does TikTok appear in Google Ads? This is a common industry phenomenon. Many businesses advertise simultaneously on multiple platforms, including search engines and social media, to achieve comprehensive marketing coverage.
SEM竞价推广的核心公式：CPC（每次点击成本）=（下一名出价×下一名关键词质量得分）/自己的关键词质量得分。请注意：现在已经没有0.01元的最低出价限制了。
The core formula of SEM bidding: CPC (Cost Per Click) = (Next bidder's bid × Next bidder's keyword quality score) / Your keyword quality score. Note: The minimum bid of 0.01 yuan no longer exists.
6大SEM优化技巧
6 SEM Optimization Techniques
1. 计划搭建方法
根据设备系数搭建计划，或分别独立搭建PC端和移动端计划。
1. Campaign Setup Methods
Set up campaigns based on device coefficients, or create separate PC and mobile campaigns.
2. 多账户推广策略
账户1推广产品A，账户2推广产品B，账户3专注北京地区，账户4专注二线城市等。
2. Multi-Account Promotion Strategy
Account 1 promotes product A, Account 2 promotes product B, Account 3 focuses on Beijing, Account 4 targets second-tier cities, etc.
3. 计划分类方法
按照产品、地域、时段等维度搭建计划，不同计划推广不同产品。
3. Campaign Categorization Methods
Set up campaigns by product, region, time slot, etc., with different campaigns promoting different products.
4. 单元设置技巧
按照关键词价格、长度、搜索频次、竞争度和词性等设置广告组。
4. Ad Group Setup Techniques
Set up ad groups based on keyword price, length, search frequency, competition level, and word type.
5. 关键词匹配策略
智能匹配会带来不精确流量，短语次之，精确匹配最精准。建议先用精确词拓展，再逐步放宽匹配方式。
5. Keyword Matching Strategies
Broad match brings imprecise traffic, phrase match is better, exact match is most accurate. Recommend starting with exact match and gradually expanding.
6. 时段投放优化
根据用户搜索高峰期和竞品投放时段进行设置，可测试高峰期重点投放或错峰投放策略。
6. Time Slot Optimization
Set based on user search peaks and competitor time slots, test peak-hour focus or off-peak strategies.
重要提示
Important Tips
1. 关键词排名是动态变化的，受用户搜索和竞品推广力度影响。
1. Keyword rankings are dynamic, affected by user searches and competitor promotions.
2. 避免频繁调整账户，对高消费无转化词可及时优化。
2. Avoid frequent account adjustments, optimize high-spending non-converting keywords promptly.
3. 建议调整频率为每周一次，根据转化数据微调。
3. Recommended adjustment frequency is weekly, fine-tune based on conversion data.
如需建站推广或学习SEM，欢迎随时联系我们！
For website promotion or SEM learning, feel free to contact us!
