1688澄海玩具选品中心：跨境电商助力中国玩具走向全球

1688澄海玩具选品中心：跨境电商助力中国玩具走向全球

1688 Chenghai Toy Selection Center: Cross-border E-commerce Helps Chinese Toys Go Global

中国汕头 - 在1688澄海玩具选品中心，货架上摆满了各式各样的玩具产品，工作人员正通过直播向全球客户展示产品特点。另一边，采购商们推着满载玩具的手推车，为即将到来的"黑五网一"大促做准备。

Shantou, China - At the 1688 Chenghai Toy Selection Center, shelves are filled with various toy products while staff showcase product features to global customers through live streaming. Meanwhile, buyers push carts loaded with toys, preparing for the upcoming "Black Friday and Cyber Monday" sales.

作为全球玩具生产的重要基地，澄海区生产了全球近三分之一的玩具产品。今年6月，阿里巴巴1688全国首个玩具选品中心落户澄海，通过"线下选品中心+线上1688平台"的创新模式，为全球买家提供一站式采购服务。

As a major global toy production base, Chenghai District produces nearly one-third of the world's toys. In June this year, Alibaba's 1688 established its first national toy selection center in Chenghai, providing one-stop procurement services for global buyers through the innovative model of "offline selection center + online 1688 platform".

产业带优势助力全球销售

Industrial Cluster Advantages Boost Global Sales

澄海区拥有"中国玩具礼品之都"的美誉，现有玩具生产经营单位近6万家，形成了完整的产业链。1688产地生态发展部总经理卓含表示："我们将为玩具产业带提供内外贸一体化支持，让优质汕货品牌走向全球。"

Chenghai District enjoys the reputation of "China's Capital of Toys and Gifts", with nearly 60,000 toy production and operation enterprises forming a complete industrial chain. Zhuo Han, General Manager of 1688 Origin Ecological Development Department, said: "We will provide integrated domestic and foreign trade support for the toy industrial belt to help high-quality Shantou products go global."

创新供应链模式

Innovative Supply Chain Model

选品中心采用"四位一体"运营模式：政府搭台指导、1688提供技术支持、本地链主负责运营、源头工厂入驻。这种模式特别支持一件代发采购，降低了中小电商的进入门槛。

The selection center adopts a "four-in-one" operation model: government platform guidance, 1688 providing technical support, local chain owners responsible for operation, and source factories settling in. This model particularly supports drop shipping procurement, lowering the entry threshold for small and medium-sized e-commerce businesses.

销售总监林伟斌介绍："我们不仅服务国内电商，也支持跨境电商出海。所有产品都经过3C认证，可溯源，确保质量。"

Sales Director Lin Weibin introduced: "We serve not only domestic e-commerce but also support cross-border e-commerce going global. All products are 3C certified and traceable to ensure quality."

数据驱动产业升级

Data-Driven Industrial Upgrade

选品中心通过小程序收集销售数据，反向促进产品优化。未来计划打造电商孵化基地，为创业者提供直播和业务对接空间，进一步释放澄海玩具产业集群的潜力。

The selection center collects sales data through mini-programs to promote product optimization. Future plans include building an e-commerce incubation base to provide entrepreneurs with live streaming and business docking space, further unleashing the potential of Chenghai's toy industry cluster.

随着跨境电商的快速发展，1688澄海玩具选品中心正成为连接中国玩具产业与全球市场的重要桥梁，为"中国制造"走向世界提供新动能。

With the rapid development of cross-border e-commerce, the 1688 Chenghai Toy Selection Center is becoming an important bridge connecting China's toy industry with the global market, providing new momentum for "Made in China" to go global.