谷歌广告投放最佳实践：CPC出价策略与SEM展现规则详解

谷歌广告投放最佳实践：CPC出价策略与SEM展现规则详解

Google Ads Best Practices: CPC Bidding Strategies and SEM Display Rules Explained

首推的推广设置CPC出价策略

Recommended CPC Bidding Strategy for Ad Campaigns

在谷歌广告投放中，CPC（每次点击成本）出价是最基础且有效的竞价方式。通过合理设置CPC出价，广告主可以控制广告成本，同时获得理想的展示位置。

In Google Ads, CPC (Cost Per Click) bidding is the most fundamental and effective bidding method. By setting appropriate CPC bids, advertisers can control advertising costs while obtaining ideal display positions.

谷歌推广权威博主推荐

Recommended Google Ads Experts

想要学习专业的谷歌广告投放技巧，可以关注以下权威博主：

To learn professional Google Ads techniques, we recommend following these authoritative bloggers:

• Neil Patel - 数字营销专家
• Neil Patel - Digital Marketing Expert
• Larry Kim - WordStream创始人
• Larry Kim - Founder of WordStream
• Brad Geddes - 谷歌广告认证培训师
• Brad Geddes - Google Ads Certified Trainer

SEM广告展现位置及数量规则

SEM Ad Display Positions and Quantity Rules

谷歌搜索结果页的广告展现主要分为以下三种位置：

Google search results page displays ads in three main positions:

1. 搜索结果首页左侧无底色的"推广"位置

1. Left-side "Ads" position without background color on the first page

此处最多展现10条不同的推广结果

Maximum of 10 different ad results can be displayed here

2. 搜索结果首页左侧带有底色的"推广链接"位置

2. Left-side "Sponsored" position with background color on the first page

此处最多展现4条不同的推广结果，上下两处展现的结果一致

Maximum of 4 different ad results can be displayed here, with consistent results in both upper and lower sections

3. 搜索结果首页及翻页后的页面右侧

3. Right side of the first page and subsequent pages

每页最多展现8条不同的推广结果

Maximum of 8 different ad results can be displayed per page

展现规则说明：

Display Rules Explanation:

相关性及竞争力强的推广结果，将优先展示在首页左侧；余下的结果将依次展现在首页及右侧

Ads with higher relevance and competitiveness will be prioritized for display on the left side of the first page; remaining results will be displayed on the first page and right side in sequence