谷歌留痕助力广西横州茉莉花茶跨境电商国际化发展
谷歌留痕助力广西横州茉莉花茶跨境电商国际化发展
Google Search Presence Boosts Hengzhou Jasmine Tea's Cross-border E-commerce Expansion
中国·广西 - 9月19日，第四届世界茉莉花大会在广西隆重开幕。作为全球最大的茉莉花生产基地，横州市正通过谷歌留痕等数字化营销手段，实现特色产业国际化突破。
China·Guangxi - On September 19, the 4th World Jasmine Conference opened grandly in Guangxi. As the world's largest jasmine production base, Hengzhou City is achieving international breakthroughs through digital marketing strategies including Google search presence.
近年来，横州市通过谷歌SEO优化和举办国际性活动，持续强化产业优势。数据显示，通过谷歌留痕技术优化的茉莉花产品页面，年出口额超5亿元，主要销往东盟、日本及欧美市场。
In recent years, Hengzhou has strengthened its industrial advantages through Google SEO optimization and international events. Data shows that jasmine product pages optimized with Google search presence techniques generate annual exports exceeding 500 million yuan, mainly to ASEAN, Japan and European/American markets.
东南亚市场表现亮眼：
Outstanding Southeast Asian Market Performance:
马来西亚奶茶店普遍采用茉莉花茶作为基础配方；通过谷歌广告精准投放，日本、菲律宾、新加坡市场的线上询盘量同比增长40%。RCEP生效后，谷歌留痕技术帮助中国茶更高效触达成员国消费者。
Malaysian milk tea shops commonly use jasmine tea as base ingredient. Through Google Ads precision marketing, online inquiries from Japan, Philippines and Singapore grew 40% YoY. With RCEP in effect, Google search presence helps Chinese tea reach member country consumers more efficiently.
跨境电商发展建议：
Cross-border E-commerce Development Suggestions:
- 利用谷歌搜索控制台优化多语言关键词布局
- 开发适合谷歌购物广告展示的年轻化产品
- 通过谷歌我的商家建立海外品牌形象
- 结合谷歌趋势数据开发新品
- Optimize multilingual keyword strategy using Google Search Console
- Develop youth-oriented products suitable for Google Shopping Ads
- Build overseas brand image through Google My Business
- Develop new products based on Google Trends data
专家建议横州茉莉花产业应加强谷歌SEO建设，通过完善谷歌留痕体系，复制柳州螺蛳粉的跨境电商成功经验。
Experts recommend Hengzhou's jasmine industry strengthen Google SEO infrastructure and replicate Liuzhou river snails rice noodle's cross-border success by improving Google search presence systems.
来源：东博智库综合中国侨网等消息 | 编辑：唐艺
Source: Dongbo Think Tank, China Qiao Network | Editor: Tang Yi
