5分钟看懂独立站SEO新手指南（下）｜谷歌竞价推广计划
在上一篇文章中，我们介绍了独立站SEO新手指南的第一步和第二步，也就是优化网站结构以及定位关键词，为我们的SEO工作打下了基础。今天店匠Shoplazza继续为大家介绍第三步与第四步，如何利用我们前面做好的工作，让独立站排名更高。
In the previous article, we introduced the first and second steps of the beginner's guide to independent site SEO, namely optimizing website structure and keyword targeting, which laid the foundation for our SEO work. Today, Shoplazza will continue to introduce the third and fourth steps on how to use the work we've done to improve independent site rankings.
第三步：页面SEO
Step 3: On-Page SEO
页面优化就是要让页面的标题、描述、URL、文字链接、图片ALT标签等等元素更具有可读性，把恰当的关键词放在恰当的位置，这样搜索引擎才能读懂你的页面。
On-page optimization means making elements like page titles, descriptions, URLs, text links, image ALT tags, etc. more readable by placing appropriate keywords in the right positions so search engines can understand your page.
例如我们在Google搜索"raincoat for women"的时候，我们会看到搜索结果列表，这个列表我们称作为SERP。图片ALT标签是一种html属性，简单理解就是给图片进行命名，有助于出现在谷歌图片的搜索结果。
For example, when we search for "raincoat for women" on Google, we see a list of search results called SERP. Image ALT tags are HTML attributes that essentially name your images, helping them appear in Google Image search results.
对于电商类的独立站来说，我们建议把关键词放在这五个分类下面：网站首页，产品分类，产品标题，产品描述，产品图片。
For e-commerce independent sites, we recommend placing keywords in these five categories: homepage, product categories, product titles, product descriptions, and product images.
第四步：技术性SEO
Step 4: Technical SEO
技术性SEO是一种"幕后"的搜索引擎优化，可以确保我们的店铺针对抓取程序做了优化、具有最佳的网站速度，并针对移动设备进行了优化，对于新手来说，不需要执行太过复杂的操作，只需要注意以下几点就可以了。
Technical SEO is a "behind-the-scenes" search engine optimization that ensures our store is optimized for crawlers, has optimal website speed, and is mobile-friendly. For beginners, you don't need to perform overly complex operations, just pay attention to the following points.
第一，保证网站打开速度。研究表明，如果一个网页不能在三秒钟内打开，53%的移动访问者将离开。店匠的店铺都是托管在AWS的高速服务器，保证每个店铺打开速度都在3s内，所以你不用担心这个问题。
First, ensure website loading speed. Research shows that if a webpage doesn't load within three seconds, 53% of mobile visitors will leave. Shoplazza stores are hosted on AWS high-speed servers, ensuring each store loads within 3 seconds, so you don't need to worry about this issue.
第二，确保网站在移动端的展示效果。店匠官方的模板都是多终端体验友好的，在移动端的展示不会有什么问题，不放心的小伙伴可以使用PageSpeed Insights或者Google Mobile Test进行测试。
Second, ensure mobile display quality. Shoplazza's official templates are multi-device friendly, with no issues in mobile display. If unsure, you can use PageSpeed Insights or Google Mobile Test for verification.
如果你想进一步监测网站存在的深度的问题，可以使用Google search console + screamingfrog来对网站进行全方面的监测，Scremingfrog是主动的去爬取网站内容，谷歌站长工具是被动的等google通知你的网站内容问题，你可以结合起来使用。
If you want to further monitor deep website issues, you can use Google Search Console + ScreamingFrog for comprehensive monitoring. ScreamingFrog actively crawls website content, while Google Search Console passively waits for Google to notify you of content issues - you can use them together.
在建站初期，你只需要做好以上几点就够了，后续可以保持持续的监测进行深度的优化。当然，使用「SEO优化」插件，能够帮助你一键检测出独立站站内更多的SEO优化点。
In the early stages of site building, just doing the above points is enough. Later you can maintain continuous monitoring for deeper optimization. Of course, using the "SEO Optimization" plugin can help you detect more SEO optimization points with one click.
以上四个步骤就是建议新手入门SEO要做到的几个要点，等等以上几点做好之后，再逐步做深化。
These four steps are the key points recommended for SEO beginners. After completing these, you can gradually deepen your optimization.
