Google推广必看：跨境电商食品进口的4个关键要点
在当今数字化时代，Google推广已成为跨境电商企业拓展海外市场的重要渠道。随着618购物节的到来，许多消费者通过跨境电商平台购买进口食品。中国消费者协会特别提醒，在进行Google推广和跨境食品销售时，需要注意以下四个关键点：
一、了解允许进口的食品品类清单
1. Understanding the Approved Food Category List
通过Google推广跨境电商业务时，必须清楚"跨境电商零售进口"的定义：指中国消费者通过第三方平台从境外购买商品，并通过特定渠道进口的消费行为。我国对这类商品实行正面清单管理，只有清单内的食品如酒类、乳制品等才能合法进口。
When using Google Ads for cross-border e-commerce, it's crucial to understand the "cross-border e-commerce retail imports" definition. China implements a positive list system, allowing only listed food categories like alcohol and dairy products to be legally imported.
二、掌握购买金额限制规定
2. Knowing the Purchase Amount Limits
在进行Google推广时，必须向消费者明确说明：单次交易限额5000元，年度限额26000元。这一信息应在广告和产品页面显著位置标明。
When running Google Ads campaigns, clearly inform consumers about the purchase limits: RMB5,000 per transaction and RMB26,000 annually. This information should be prominently displayed in ads and product pages.
三、明确告知产品标准差异风险
3. Disclosing Product Standard Differences
通过Google推广销售进口食品时，必须提醒消费者：原产地标准可能与我国不同，消费者需自行承担相关风险。这一风险提示应包含在广告素材和产品详情中。
When promoting imported food via Google Ads, remind consumers that product standards may differ from China's, and they need to bear associated risks. Include this disclaimer in ad creatives and product details.
四、提供完善的售后保障
4. Offering Comprehensive After-sales Service
使用Google推广的跨境电商企业应建立完善的售后体系，指导消费者保存购物凭证、检查产品信息，并提供便捷的维权渠道。良好的售后服务能提升广告转化率和品牌信誉。
Cross-border businesses using Google Ads should establish robust after-sales systems, guiding consumers to keep receipts and check product info while providing accessible support channels. Excellent service boosts ad conversions and brand reputation.
通过合理运用Google推广策略并遵守上述要点，跨境电商企业可以有效开拓进口食品市场，同时保障消费者权益，实现可持续发展。
By properly utilizing Google Ads strategies and adhering to these points, cross-border e-commerce businesses can effectively expand into imported food markets while protecting consumer rights for sustainable growth.