外贸获客终极指南：独立站 vs B2B平台的选择策略
国际顶尖的ads推广常见问题 | Common Issues in Top International ADS Promotion
湖南谷歌竞价推广公司电话独立站和 B2B 平台，外贸开发海外客户究竟该如何抉择？关于外贸获客方式，我们在之前的内容中多次提及。
How to choose between independent websites and B2B platforms for developing overseas clients in foreign trade? We've discussed foreign trade customer acquisition methods multiple times in previous content.
今天，有人问道：做外贸开发海外客户，是选择独立站还是 B2B 平台呢？外贸客户的获取方式有哪些呢？
Today, someone asked: When developing overseas clients in foreign trade, should we choose independent websites or B2B platforms? What are the methods for acquiring foreign trade customers?
无论是开发海外客户、运营独立站还是操作 B2B 平台，外贸人都可以通过其中一种方式找到外贸客户。具体选择哪种方式，取决于你的工作时间安排和投入预算。
Whether it's developing overseas clients, operating independent websites, or managing B2B platforms, foreign trade professionals can find clients through any of these methods. The specific choice depends on your work schedule and investment budget.
如果资金不充足，建议选择开发信方式，从大量的开发信中筛选出意向客户，进而产生合作，这需要时间和耐心。
If funds are insufficient, we recommend using cold emailing methods, screening potential clients from a large number of emails to establish cooperation - this requires time and patience.
B2B平台选择指南 | B2B Platform Selection Guide
B2B 平台有很多，如阿里巴巴国际站、中国制造、环球资源、亚马逊、ebay、敦煌网、shopee、lazada 等。
There are many B2B platforms available, such as Alibaba International, Made-in-China, Global Sources, Amazon, eBay, DHgate, Shopee, Lazada, etc.
投资回报分析 | ROI Analysis
外贸获客需要投入多少时间和成本？国庆假期期间，看到一位外贸人发布的动态："他们在这个假期开通了环球资源 6 星级，假期期间业务员们在拼命地上产品，据说希望下周能上到 100 个产品，然后再烧直通车做顶展，11 月份就可以看到效果如何。"
How much time and cost does foreign trade customer acquisition require? During the National Day holiday, we saw a post from a foreign trade professional: "They activated Global Sources 6-star during this holiday, with sales staff desperately uploading products, hoping to reach 100 products next week, then invest in PPC advertising for top positions, and we'll see the results in November."
外贸获客策略建议 | Foreign Trade Customer Acquisition Strategy Recommendations
如果打算在外贸方面好好做，投入预算也足够多，也可以像这位外贸老板一样，开个豪华 B2B 平台套餐，效果不好的话，大不了明年再关闭或更换更便宜的套餐。赌一把吧！
If you're serious about foreign trade and have sufficient budget, you can follow this business owner's approach by purchasing a premium B2B platform package. If the results aren't satisfactory, you can always cancel or switch to a cheaper package next year. Take the gamble!
关键问题思考 | Critical Questions to Consider
外贸业务员，你们都是通过电话邮件这种简单的重复劳动来获得生意吗？外贸客户跟踪，应该重点关注优质客户，还是服务好每个客户呢？
Foreign trade salespeople, do you all obtain business through simple repetitive tasks like phone calls and emails? In foreign trade customer follow-up, should we focus on high-quality clients or provide good service to every client?
