谷歌竞价推广完全指南：从开户到AI营销新趋势
随着数字营销的快速发展，Google Ads已成为企业出海营销的首选平台。本文将详细介绍如何开通谷歌竞价推广账户，并解读Google高管黄介中关于Gemini入华的最新观点。
With the rapid development of digital marketing, Google Ads has become the preferred platform for enterprises going global. This article will detail how to set up a Google Ads account and interpret the latest views from Google executive Jiezhong Huang on Gemini's entry into China.
如何开通谷歌竞价推广账户？
How to Set Up a Google Ads Account?
开通谷歌竞价推广只需6个简单步骤：
- 访问Google Ads官网(ads.google.com)
- 使用Google账号登录或注册
- 选择广告目标(网站流量、产品销量等)
- 设置广告系列、广告组和关键词
- 确定预算和出价策略
- 创建广告文案并提交审核
Setting up a Google Ads account only takes 6 simple steps:
- Visit Google Ads official website (ads.google.com)
- Log in or register with a Google account
- Select advertising objectives (website traffic, product sales, etc.)
- Set up campaigns, ad groups and keywords
- Determine budget and bidding strategy
- Create ad copy and submit for review
Google高管黄介中谈Gemini入华前景
Google Executive Jiezhong Huang on Gemini's Prospects in China
在「36氪WISE2024商业之王大会」上，Google大中华区CMO黄介中表示："加入谷歌八年来，我参与的第一个项目就是AlphaGo。谷歌从八年前就开始布局AI，我们一直致力于用AI帮助全球更多人。"
At the "36Kr WISE2024 King of Business Conference", Google Greater China CMO Jiezhong Huang stated: "In the eight years since joining Google, the first project I participated in was AlphaGo. Google started laying out AI eight years ago, and we have been committed to using AI to help more people worldwide."
演讲中特别展示了Google最新AI系统Gemini的三大应用场景：
- 在Google搜索中的智能应用
- 在Google广告中的创新运用
- 跨平台的多模态交互能力
The speech particularly showcased three major application scenarios of Google's latest AI system Gemini:
- Intelligent applications in Google Search
- Innovative applications in Google Ads
- Cross-platform multimodal interaction capabilities
2024年Google中国市场三大预测
Three Predictions for Google's China Market in 2024
作为掌控Google中国千万级营销预算的CMO，黄介中的演讲可能预示着：
- Google中国2024年将有新的市场计划
- Gemini可能进入中国大陆和香港市场
- 加强对中国开发者的服务
As the CMO in charge of Google China's multimillion-dollar marketing budget, Huang's speech may indicate:
- Google China will have new market plans in 2024
- Gemini may enter the Chinese mainland and Hong Kong markets
- Enhanced services for Chinese developers
SEO优化建议：本文包含了"谷歌竞价推广"、"Google Ads"、"Gemini"等高搜索量关键词，同时采用中英对照格式，有利于吸引国际用户。文章结构清晰，使用h1-h3标题标签，段落分明，有利于搜索引擎抓取和理解内容。
SEO Optimization Suggestions: This article includes high-search-volume keywords such as "Google Ads", "Gemini", etc., and adopts a bilingual format, which is conducive to attracting international users. The article has a clear structure, uses h1-h3 heading tags, and has distinct paragraphs, which is beneficial for search engine crawling and understanding content.
