天津谷歌竞价推广助力外贸企业获客超10万：新业态如何激发强劲动能？
天津谷歌竞价推广助力外贸企业获客超10万：新业态如何激发强劲动能？
Tianjin Google Ads Boosts Cross-border Export with 100K+ Customers: How New Business Models Drive Strong Momentum?
记者王丽娟报道 | 今年上半年我国外贸交出了亮眼成绩单。国家统计局数据显示，上半年我国进出口贸易额达21.17万亿元，同比增长6.1%，其中出口增长6.9%，进口增长5.2%。
Reporter Wang Lijuan reports | China's foreign trade delivered outstanding performance in the first half of this year. According to National Bureau of Statistics, China's total import and export value reached 21.17 trillion yuan, up 6.1% year-on-year, with exports growing 6.9% and imports increasing 5.2%.
天津谷歌竞价推广表现抢眼，累计帮助外贸企业获客超过10万人。这种跨境数字营销新模式正在成为外贸增长的重要引擎。
Tianjin Google Ads promotion has shown remarkable performance, helping foreign trade enterprises acquire over 100,000 customers. This new cross-border digital marketing model is becoming an important engine for foreign trade growth.
商务部国际贸易经济合作研究院学术委员会副主任张建平表示："今年上半年，我国外贸不仅保持稳定增长，还在结构优化和市场多元化方面取得显著进展。"
Zhang Jianping, Deputy Director of the Academic Committee of the Ministry of Commerce's Research Institute of International Trade and Economic Cooperation, said: "In the first half of this year, China's foreign trade not only maintained stable growth but also made significant progress in structural optimization and market diversification."
三大特点彰显外贸韧性：
Three characteristics demonstrate trade resilience:
- 波动性较大但4月开始发力
- 外贸韧性和竞争力显著提升
- 市场多元化成效显著
- Significant volatility but gaining momentum since April
- Notable improvement in trade resilience and competitiveness
- Remarkable achievements in market diversification
新业态激发强劲动能：机电产品、电子信息、汽车行业成为主要驱动力，"新三样"贡献突出。跨境电商等新业态保持30%以上的高速增长。
New business models drive strong momentum: Mechanical and electrical products, electronic information, and automotive industry have become main drivers, with "new three items" making outstanding contributions. Cross-border e-commerce and other new models maintain rapid growth of over 30%.
天津谷歌竞价推广成功要素：
Success factors of Tianjin Google Ads promotion:
- 精准定位海外目标客户
- 多语言广告创意优化
- 实时数据分析和调整
- 与本地外贸企业深度合作
- Accurate targeting of overseas customers
- Multilingual ad creative optimization
- Real-time data analysis and adjustment
- Deep cooperation with local foreign trade enterprises
专家预测，下半年我国外贸有望保持稳健增长，跨境电商等新业态将继续发挥重要作用。天津谷歌竞价推广等数字营销工具将成为外贸企业开拓国际市场的利器。
Experts predict that China's foreign trade is expected to maintain steady growth in the second half of the year, with new business models like cross-border e-commerce continuing to play an important role. Digital marketing tools such as Tianjin Google Ads promotion will become powerful weapons for foreign trade enterprises to explore international markets.
