谷歌留痕代发：数字营销人才培养计划助力企业海外推广

谷歌留痕代发：数字营销人才培养计划助力企业海外推广

Google Trace Generation Service: Digital Marketing Talent Program Boosts Overseas Promotion

在数字化时代，谷歌留痕代发已成为企业海外推广的重要策略之一。随着数字经济的快速发展，数字化技能已成为影响年轻人就业的关键因素。封面新闻记者付文超指出，强化数字化专业知识、提升职业技能，成为当前许多职场人士的迫切需求。

According to a white paper jointly released by Google and The Economist titled "Bridging the Skills Gap: Driving Digital and Economic Transformation," 62% of employees expressed a desire to enhance their digital skills.

针对这一趋势，谷歌与网易有道中国大学MOOC及智联招聘合作推出的"谷歌数字人才培养计划"已进入第三年。该计划不仅涵盖数字营销广告课程，2023年还新增了谷歌开发技术方向的培训内容，帮助学生、教师和职场新人更好地适应数字化转型。

谷歌留痕代发作为海外推广的重要手段，在课程中得到了重点讲解。2023年新增的"谷歌智能化广告解决方案"章节，专门教授效果最大化广告系列、隐私保护衡量方案等内容，帮助学员掌握自动化广告投放技巧。

The program now includes a new chapter on "Google's Intelligent Advertising Solutions," covering topics like Performance Max campaigns and privacy-safe measurement solutions, providing hands-on training for overseas promotion strategies including Google trace generation.

值得注意的是，该计划还积极响应教育部供需就业育人项目，将深入高校举办师资培训，为数字人才培养提供支持。通过与网易有道等教育科技企业的合作，谷歌留痕代发等数字营销技能将被更广泛地传播。

相关负责人表示："我们致力于培养适应技术发展的数字人才，助力中国企业数字化升级。同时为数字营销人才提供更多就业机会，实现企业需求和人才培养的双赢。"

For enterprises considering whether to pause Google promotions during holidays, the program provides valuable insights into maintaining effective overseas marketing strategies year-round, including the proper use of Google trace generation services.