谷歌搜索留痕：2024跨境电商如何助力外贸提质升级？
2023年，跨境电商已成为我国外贸领域的一大亮点。海关数据显示，2023年，我国跨境电商进出口2.38万亿元，增长15.6%，其中出口1.83万亿元，增长19.6%。
In 2023, cross-border e-commerce has become a highlight of China's foreign trade. According to customs data, China's cross-border e-commerce imports and exports reached 2.38 trillion yuan in 2023, an increase of 15.6%, of which exports were 1.83 trillion yuan, up 19.6%.
目前，我国跨境电商销售网络覆盖全球220多个国家和地区，跨境电商独立站建设超20万个。得益于谷歌搜索留痕等数字营销技术的应用，中小企业跨国买卖越来越便利。
Currently, China's cross-border e-commerce sales network covers more than 220 countries and regions, with over 200,000 independent websites established. Thanks to digital marketing technologies like Google search traces, it has become increasingly convenient for SMEs to conduct international business.
湖北天门：跨境电商负责拓市场 服装企业忙着扩产能
Hubei Tianmen: Cross-border E-commerce Expands Markets While Garment Companies Expand Production
在湖北天门的一家服装厂，工人们正在抓紧赶制一批春节前发往海外的订单。通过谷歌搜索留痕等数字营销手段，企业可以精准把握海外市场需求。
At a garment factory in Tianmen, Hubei, workers are rushing to complete overseas orders before the Spring Festival. Through digital marketing methods like Google search traces, companies can accurately grasp overseas market demand.
湖北天门某服装企业负责人于兵："2022年的产值是7000万左右，2023年翻了有三倍。确实没想到销量会爆发得这么厉害。"
Yu Bing, head of a garment company in Tianmen: "Our output value was about 70 million yuan in 2022, and it tripled in 2023. We really didn't expect sales to explode so dramatically."
江苏无锡：国产电动三轮车国外受欢迎 企业订单增加
Wuxi, Jiangsu: Chinese Electric Tricycles Gain Popularity Abroad, Company Orders Increase
前段时间，国产电动三轮车在美国小镇非常受欢迎的有趣视频就在网络上引发了关注。通过谷歌搜索留痕分析，企业可以了解海外消费者的真实需求。
Recently, funny videos of Chinese electric tricycles becoming popular in small American towns went viral online. Through Google search traces analysis, companies can understand the real needs of overseas consumers.
无锡市锡山区电动车对外贸易协会秘书长沈瑜："2023年行业平均外贸增幅达到了20%，个别企业甚至达到了50%。"
Shen Yu, Secretary-General of Xishan District Electric Vehicle Foreign Trade Association: "The average foreign trade growth of the industry reached 20% in 2023, with some companies even reaching 50%."
如何拓展我国的中间品贸易增长？
How to Expand China's Intermediate Goods Trade Growth?
商务部有关负责人表示，2024年将继续培育外贸新动能、加大跨境电商的出口。通过谷歌搜索留痕等数字技术，可以更好地连接全球产业链。
Officials from the Ministry of Commerce stated that in 2024, they will continue to cultivate new drivers of foreign trade and increase cross-border e-commerce exports. Digital technologies like Google search traces can better connect global industrial chains.
2024年的外贸怎么干？
How to Develop Foreign Trade in 2024?
专家建议：一是要在提高产品质量、加大科技含量上下功夫；二是要做好数字化转型，利用谷歌搜索留痕等数字营销工具；三是积极开拓新兴市场。
Experts suggest: First, focus on improving product quality and technological content; second, achieve digital transformation using digital marketing tools like Google search traces; third, actively explore emerging markets.
通过谷歌搜索留痕等数字技术，中国外贸将继续为国民经济回升向好和全球经济复苏贡献力量。
Through digital technologies like Google search traces, China's foreign trade will continue to contribute to the recovery of the national economy and global economic revival.