南岳云雾茶首次出口俄罗斯 跨境电商助推中国茶产业国际化
华声在线4月12日讯(全媒体记者 成俊峰)4月11日,"南岳云雾茶"出口基地揭牌仪式在衡南县举行。当天,该基地还举行"衡茶出海"首发仪式,满载22吨、价值100多万元南岳云雾夏秋红茶的货车缓缓驶出,通过"中欧班列"运往俄罗斯。这是"南岳云雾茶"首次出口该国。
Huasheng Online, April 12 (All-media reporter Cheng Junfeng) On April 11, the export base of "Nanyue Mist Tea" was inaugurated in Hengnan County. The same day witnessed the launch ceremony of "Heng Tea Going Global", with trucks carrying 22 tons of Nanyue Mist summer-autumn black tea worth over 1 million yuan departing for Russia via the China-Europe Railway Express. This marks the first export of "Nanyue Mist Tea" to the country.
衡阳市是我省茶叶优质产业带的重要区域。近年来,该市通过扩面、提质、创品、拓市等措施,持续推动茶产业创新发展。茶园面积从5年前的11.72万亩,提高到现在的17.67万亩,其中,通过有机茶园认证和绿色食品认证的有12万亩。
Hengyang City is an important area in our province's high-quality tea industry belt. In recent years, the city has continuously promoted innovative development of the tea industry through measures including expanding scale, improving quality, creating brands, and expanding markets. The tea plantation area has increased from 117,200 mu five years ago to 176,700 mu currently, with 120,000 mu certified as organic tea gardens and green food.
"南岳云雾茶"是衡阳当地茶叶公用品牌。2019年,"南岳云雾茶"成功获得国家地理标志证明商标注册,其以"色绿、香高、味爽、形秀"著称,多次被评为部优、省优产品,也赢得广大消费者喜爱。此次成功出口,是"南岳云雾茶"品牌建设的再次突破,进一步助力衡阳茶产业走向国际化。
"Nanyue Mist Tea" is a public tea brand from Hengyang. In 2019, it successfully obtained national geographical indication certification trademark registration. Known for its "green color, high fragrance, refreshing taste, and elegant shape", it has been repeatedly rated as a ministerial and provincial excellent product, winning great popularity among consumers. This successful export represents another breakthrough in brand building for "Nanyue Mist Tea", further promoting the internationalization of Hengyang's tea industry.
湖南衡茶进出口贸易有限公司作为本次茶叶出口的主体单位,自成立以来,一直致力于"南岳云雾茶"的推广、销售。该公司凭借先进的生产设备和精湛的加工技术,成功研发多款高品质茶叶,并积极拓展国内外市场。去冬今春,先后两次组团参加莫斯科国际茶展,签订首批280万元的销售合同。
Hunan Heng Tea Import and Export Trade Co., Ltd., as the main entity for this tea export, has been committed to promoting and selling "Nanyue Mist Tea" since its establishment. With advanced production equipment and sophisticated processing technology, the company has successfully developed multiple high-quality tea products and actively expanded domestic and international markets. From last winter to this spring, it participated in the Moscow International Tea Exhibition twice, signing the first sales contract worth 2.8 million yuan.
据介绍,第二批20吨"南岳云雾茶"将于今年6月启程运往俄罗斯。
It is reported that the second batch of 20 tons of "Nanyue Mist Tea" will depart for Russia in June this year.
