Shopify推广与谷歌外贸跟单全流程解析 - 6大关键步骤
Shopify平台是否适合推广？ 作为全球用户最多的电商建站平台，Shopify绝对是海外推广的理想选择。
Is Shopify suitable for promotion? As the e-commerce platform with the largest global user base, Shopify is definitely an ideal choice for overseas promotion.
谷歌竞价推广外贸跟单流程详解：
Detailed Google Ads foreign trade process:
1. 订单洽谈阶段
通过国际展会或阿里巴巴、谷歌、Made in China等平台与国外客户建立联系，确认产品细节和交货期。
关键点： 使用专业的外贸沟通工具，建立客户信任。
1. Order Negotiation Phase
Establish contact with foreign customers through international exhibitions or platforms like Alibaba, Google, Made in China, etc., to confirm product details and delivery time.
Key point: Use professional foreign trade communication tools to build customer trust.
2. 样品确认
国外客户通常需要先确认样品质量才会下正式订单。
SEO提示： 在产品描述中加入"free sample"等关键词可提升转化率。
2. Sample Confirmation
Foreign customers usually need to confirm sample quality before placing formal orders.
SEO tip: Adding keywords like "free sample" in product descriptions can improve conversion rates.
3. 付款环节
推荐使用T/T电汇方式，在当前国际形势下更为安全可靠。
风险提示： 谨慎使用信用证(L/C)和付款交单(D/P)。
3. Payment Process
Recommend using T/T wire transfer, which is more secure and reliable in the current international situation.
Risk warning: Use letters of credit (L/C) and documents against payment (D/P) with caution.
4. 生产跟进
密切跟进工厂生产进度，确保按时交货。
管理技巧： 建立完善的生产进度跟踪表。
4. Production Follow-up
Closely follow up on factory production progress to ensure on-time delivery.
Management tip: Establish a comprehensive production progress tracking form.
5. 物流运输
提前确认集装箱类型(拼箱/小柜/大柜)，避免产生额外费用。
SEO优化： 在网站中加入"海运报价"等物流相关关键词。
5. Logistics Transportation
Confirm container types (LCL/small container/large container) in advance to avoid additional costs.
SEO optimization: Add logistics-related keywords like "shipping quote" on the website.
6. 出口退税
收集报关单、合同等全套单据向税务局申请退税。
注意事项： 不同公司分工可能不同，有些由财务部门专门处理。
6. Export Tax Rebate
Collect complete documents including customs declaration and contract to apply for tax rebate from tax authorities.
Note: Division of labor may vary between companies, some are handled by finance department.
SEO建议： 在网站内容中自然融入"外贸跟单流程"、"Shopify推广"等关键词，同时创建详细的操作指南页面。
SEO suggestion: Naturally incorporate keywords like "foreign trade process", "Shopify promotion" in website content, while creating detailed operation guide pages.