国货潮牌海外走红:跨境电商与优势产业推动外贸开门红
央视网消息:2024年前两个月,我国货物贸易进出口增长8.7%,其中出口实现两位数增长,外贸迎来"开门红"。长三角区域外贸进出口总值达2.47万亿元,创历史新高。
跨境电商助力"中国制造"出海
在江苏常州,汽配产业正通过跨境电商平台迎来"出海潮"。企业通过自建海外仓有效降低物流成本、提升售后服务时效。数据显示:
- 广东省跨境电商进出口1539.7亿元,增长67.8%
- 江苏省跨境电商进出口142.3亿元,增长40.3%
- 浙江省跨境电商进出口309.3亿元,增长12.0%
国货美妆海外"圈粉"
浙江义乌作为小商品出口中心,国货美妆正成为外贸新动能。某企业自主研发的20万瓶美妆产品即将销往南美洲,带动一季度出口额增长40%。2024年前两个月:
- 浙江出口美容化妆品20.2亿元,增长54.4%
- 义乌出口超9亿元,增长79.8%
- 自主品牌产品增长1.8倍
优势产业支撑外贸增长
在泰州国家级船舶出口基地,14艘远洋船舶同时建造。高端船型成为国际市场的"王牌"产品。前两个月:
- 机电产品出口创历史新高
- 中间品出口增长8%
- 电动汽车、文创产品等"国货潮牌"海外走红
CCTV News: China's foreign trade achieved 8.7% growth in the first two months of 2024, with exports posting double-digit increases. The Yangtze River Delta region saw record-high import and export value of 2.47 trillion yuan.
Cross-border E-commerce Boosts Exports
In Changzhou, Jiangsu, auto parts companies are expanding overseas through cross-border e-commerce platforms. Self-built overseas warehouses help reduce costs and improve service efficiency. Key data:
- Guangdong: 153.97 billion yuan (+67.8%)
- Jiangsu: 14.23 billion yuan (+40.3%)
- Zhejiang: 30.93 billion yuan (+12.0%)
Domestic Beauty Brands Gain Global Fans
Yiwu's cosmetics exports grew significantly, with one company reporting 40% Q1 growth. From Jan-Feb 2024:
- Zhejiang beauty exports: 2.02 billion yuan (+54.4%)
- Yiwu exports: >900 million yuan (+79.8%)
- Local brands: 1.8x growth
Key Industries Drive Export Growth
Taizhou's shipbuilders are constructing 14 ocean vessels simultaneously. Highlights include:
- Record mechanical/electrical product exports
- 8% growth in intermediate goods
- EVs, cultural products gaining global popularity
