谷歌排名优化指南：企业网站内容布局与推广策略解析
谷歌如何判断网站是否为推广内容？ How does Google determine if a website is promotional content? 不同类型的企业（工厂/贸易/工贸一体）需要向用户传递不同的信息。根据谷歌的用户浏览经验，除了产品质量和价格外，影响用户决策的因素各有不同。以下是全球搜技术团队基于服务上万家外贸企业的经验总结。 Different types of enterprises (factory/trading/manufacturing-trading integrated) need to convey different information to users. According to Google's user browsing experience, factors influencing user decisions vary beyond product quality and price. Below are insights from Global Search's technical team based on serving tens of thousands of foreign trade enterprises. 01 贸易型企业 | Trading Enterprises 核心布局： Key Layout: 导航栏建议：Home, About Us, Products, Service, News, Contact, Support Recommended navigation: Home, About Us, Products, Service, News, Contact, Support 重点内容： Key Content: 公司介绍（☆☆☆☆☆） Company Introduction (☆☆☆☆☆) 企业历史与发展：时间轴/企业故事/成就展示 Enterprise History: Timeline/Company Story/Achievements 业务范围：贸易领域和市场覆盖 Business Scope: Trade areas and market coverage 服务介绍（☆☆☆☆☆） Service Introduction (☆☆☆☆☆) 采购服务流程 Procurement service process 售后服务体系 After-sales service system 02 工厂型企业 | Manufacturing Enterprises 核心布局： Key Layout: 导航栏建议：Home, About Us, Products, Custom Services, R&D, News, Contact Recommended navigation: Home, About Us, Products, Custom Services, R&D, News, Contact 重点展示： Key Displays: 生产实力 Production Capability 生产团队和设备展示 Production team and equipment display 定制服务 Custom Services OEM/ODM流程和样品展示 OEM/ODM process and sample display 03 工贸一体企业 | Manufacturing-Trading Integrated Enterprises 核心布局： Key Layout: 导航栏建议：Home, About Us, Products, Service, Support, R&D, News, Contact Recommended navigation: Home, About Us, Products, Service, Support, R&D, News, Contact 综合展示： Comprehensive Display: 企业综合实力 Comprehensive corporate strength 质量认证和社会责任 Quality certifications and social responsibility 总结： 企业应根据自身定位借鉴同类型经验，突出特色化内容与同行区分。 Conclusion: Enterprises should learn from similar experiences based on their positioning and highlight differentiated content.