跨境电商品牌出海新机遇：谷歌推广与独立站策略解析
跨境电商品牌出海新机遇：谷歌推广与独立站策略解析
New Opportunities for Cross-border E-commerce Brand Globalization: Analysis of Google Ads and Independent Store Strategies
2023年3月7日，谷歌+"独立站"遵化专场跨境交流分享会在河北金卓颐高电子商务产业园成功举办。中国中小商业企业协会跨境电商分会秘书长何志成应邀出席并发表重要讲话。
March 7, 2023, the Google+"Independent Store" Zunhua Cross-border Exchange Sharing Session was successfully held at Hebei Jinzhuo Yigao E-commerce Industrial Park. He Zhicheng, Secretary-General of the Cross-border E-commerce Branch of China Association of Small and Medium Commercial Enterprises, was invited to attend and deliver an important speech.
何秘书长指出，遵化位于京、津、唐、承、秦腹地，拥有装备制造、宠物笼具、手工艺品等特色鲜明的产业。近年来，遵化将发展电商产业作为推动经济转型升级的关键举措，在人才培养、政策引导、项目建设等方面给予大力支持，使跨境电商产业发展驶入快车道。
Secretary-General He pointed out that Zunhua is located in the hinterland of Beijing, Tianjin, Tangshan, Chengde, and Qinhuangdao, with distinctive industries such as equipment manufacturing, pet cages, and handicrafts. In recent years, Zunhua has made e-commerce industry development a key measure to promote economic transformation and upgrading, providing strong support in talent cultivation, policy guidance, and project construction, accelerating the development of cross-border e-commerce.
跨境电商进入品牌出海黄金时代
Cross-border E-commerce Enters Golden Era of Brand Globalization
何秘书长强调，当前我国跨境电商出口在经历了"价格内卷"和平台"封店潮"后，迎来了品牌意识觉醒的新阶段。跨境电商经营重心已从"打磨产品"转变为"打造品牌"，进入"品牌出海"新纪元。
Secretary-General He emphasized that after experiencing "price competition" and platform "store closure waves", China's cross-border e-commerce exports have entered a new stage of brand awareness awakening. The focus has shifted from "product refinement" to "brand building", marking the beginning of a new era of "brand globalization".
协会助力品牌出海生态建设
Association Supports Brand Globalization Ecosystem
中国中小商业企业协会作为国家跨境电商战略的重要实施载体，已为数十个地方政府和特色产业带提供全产业链服务，包括：
- 会议会展服务
- 跨境咨询服务
- 品牌孵化支持
- 海外营销解决方案
As an important implementer of national cross-border e-commerce strategies, the Association has provided full industrial chain services to dozens of local governments and characteristic industrial belts, including:
- Conference and exhibition services
- Cross-border consulting
- Brand incubation support
- Overseas marketing solutions
数字强国建设中的跨境电商机遇
Cross-border E-commerce Opportunities in Digital Power Construction
何秘书长表示，在建设"数字强国"的新征程上，协会愿与各方携手：
- 深耕产业带，推动数字经济与实体经济融合
- 培育新产业、新业态、新模式
- 探索品牌出海新途径
Secretary-General He stated that in building a "Digital Power", the Association is willing to work with all parties to:
- Deepen industrial belts and promote integration of digital and real economies
- Cultivate new industries, formats and models
- Explore new approaches for brand globalization
SEO优化建议：对于跨境电商企业，谷歌广告与独立站运营相结合的策略，配合品牌建设，将成为2023年出海营销的核心竞争力。
SEO Recommendation: For cross-border e-commerce enterprises, the strategy combining Google Ads with independent store operation, along with brand building, will become the core competitiveness of global marketing in 2023.
