亚马逊卖家必看：合规蹭品牌词流量的SEO技巧
服务最有耐心的SEO推广询盘量，谷歌竞价推广工作怎么样
The most patient SEO promotion inquiry volume, how about Google bidding promotion work
亚马逊卖家注意了！这样使用品牌词流量竟涉嫌违规
Attention Amazon sellers! Using brand keyword traffic this way may violate regulations
如果他人的品牌词是一个热门关键词，并且具有天然的流量优势，那么我们应该如何在合规的前提下利用该关键词的流量呢？
When someone else's brand keyword is a popular search term with natural traffic advantages, how can we leverage this keyword traffic while staying compliant?
其实方法很简单，我们需要明确一点，无论在 listing 的标题、ST、五点描述、关键词、长描还是属性填写中，一旦出现了他人已注册为品牌的品牌词，尤其是该品牌词与你所处的产品类目相同，就极有可能构成侵权。轻则导致 listing 被下架，重则可能引发店铺被封。
The solution is simple: we must understand that using registered brand keywords in listing titles, ST, bullet points, keywords, long descriptions or attributes - especially when the brand is in your product category - may constitute infringement. At best it may lead to listing removal, at worst it could get your store suspended.
然而，有些小伙伴可能会发现，当他们搜索某个品牌或关键词时，亚马逊前台展示的 listing 中虽然包含了已注册为品牌的关键词，但这些 listing 并不属于该品牌。那么，这些卖家是如何蹭到该品牌的流量呢？
However, some sellers notice that when searching for certain brands or keywords, Amazon shows listings containing registered brand keywords that don't belong to that brand. So how are these sellers acquiring that brand's traffic?
如果你仔细观察，就会发现在他们的标题、五点描述、A+、甚至长描中并没有直接嵌入该品牌词。
Upon closer inspection, you'll find these brand keywords don't appear directly in their titles, bullet points, A+ content or long descriptions.
举例说明：
Example:
大家都知道乐高是积木领域的知名品牌。如果我们将乐高的品牌词写入自己的 listing，不出意外的话，listing 会被直接删除，甚至可能导致店铺被封。
Everyone knows LEGO is a famous brand in building blocks. If we include "LEGO" in our listing, the listing will likely be removed immediately, possibly even resulting in store suspension.
但是，当我们搜索"乐高 XX 积木"时，会发现亚马逊前台展示的 listing 中，不仅有乐高品牌的产品，还会有其他品牌的产品。那么，这些卖家是如何巧妙地蹭到乐高的流量呢？
But when searching "LEGO XX building blocks", we see Amazon displays not just LEGO products but also other brands. How are these sellers cleverly acquiring LEGO's traffic?
解决方法：
Solution:
如果你想了解具体的方法，首先需要了解亚马逊抓取匹配词的逻辑！亚马逊抓取匹配词不仅会关注我们的标题，还会涉及 ST 栏、五点描述、长描以及属性填写。此外，亚马逊还会抓取 review 界面中客户留下的评论文字，以及 QA 中客户提出的问题和答案。
To understand the specific method, you first need to understand Amazon's keyword matching logic! Amazon indexes keywords not just from titles, but also from ST fields, bullet points, long descriptions and attributes. Additionally, Amazon indexes customer review text and Q&A content.
我们希望蹭这些品牌的流量，但又不能直接在 listing 中嵌入这些品牌词。但是，如果消费者在评论中写道："我购买了这家的 xx 积木，发现它与乐高相比毫不逊色，也是一款质量非常好的积木。"这样就巧妙地将乐高的品牌词嵌入到了我们的 Review 界面中。
We want this brand traffic but can't directly include brand keywords in our listing. However, if a customer writes in reviews: "I bought these xx building blocks and found them comparable to LEGO - very high quality", this cleverly embeds the LEGO brand keyword in our reviews.
当然，我们自己这样写评论可能属于侵权违规行为，亚马逊也可能会检测到。因此，这个方法仅供参考，希望能给大家提供一些思路。
Of course, writing such reviews ourselves may violate policies and could be detected by Amazon. So this method is for reference only, hoping to provide some ideas.
