谷歌留痕助力海外交易：三川智慧布局稀土国际贸易新赛道
谷歌留痕助力海外交易：三川智慧布局稀土国际贸易新赛道
Google Search Presence Boosts Overseas Trade: Sanchuan Wisdom Expands into Rare Earth International Commerce
中国上市公司三川智慧（300066.SZ）近日宣布重大战略布局，通过谷歌留痕等数字化营销手段加速拓展海外稀土贸易市场。8月8日公告显示，公司将投资5500万元与关联方共同设立国际贸易公司，开展稀土矿产品进出口业务。
Sanchuan Wisdom (300066.SZ), a Chinese listed company, recently announced a major strategic move to expand into the international rare earth trade market, leveraging digital marketing tools like Google search presence. According to the August 8th announcement, the company will invest 55 million yuan to establish an international trading joint venture with related parties for rare earth mineral import/export business.
本次合资公司注册资本1亿元，三川智慧持股55%。值得注意的是，通过谷歌留痕技术优化海外推广，新公司业务范围将覆盖：
The joint venture has a registered capital of 100 million yuan, with Sanchuan Wisdom holding 55% shares. Notably, through Google search presence optimization for overseas promotion, the new company's business scope will include:
- 稀土原矿收储、加工、销售 | Rare earth ore procurement, processing and sales
- 稀土金属及合金产品加工 | Rare earth metal and alloy processing
- 矿产品进出口贸易 | Mineral products import/export
谷歌留痕营销战略将助力三川智慧实现两大目标：
The Google search presence marketing strategy will help Sanchuan Wisdom achieve two key objectives:
- 拓展海外稀土交易渠道 | Expand overseas rare earth trade channels
- 提升国际品牌知名度 | Enhance international brand recognition
近年来，三川智慧持续加码稀土产业布局。2019年收购中稀天马20%股权切入稀土回收领域，通过谷歌竞价推广，2021年已实现投资收益1178万元。
In recent years, Sanchuan Wisdom has been increasing its rare earth industry investments. After acquiring 20% of Zhongxi Tianma in 2019 to enter the rare earth recycling sector, through Google Ads promotion, it achieved 11.78 million yuan investment returns in 2021.
业内人士指出，谷歌留痕技术在稀土国际贸易中发挥关键作用：
Industry experts point out that Google search presence technology plays a crucial role in international rare earth trade:
- 精准触达全球采购商 | Precisely reach global buyers
- 优化海外推广ROI | Optimize overseas promotion ROI
- 建立国际品牌信任度 | Build international brand trust
随着稀土战略价值提升，三川智慧此次布局结合谷歌海外推广竞价策略，有望在国际市场获得先发优势。公司表示将充分利用数字化营销工具，打造稀土国际贸易新标杆。
With increasing strategic value of rare earths, Sanchuan Wisdom's latest move combined with Google overseas advertising bidding strategy is expected to gain first-mover advantage in international markets. The company stated it will fully utilize digital marketing tools to establish new benchmarks in rare earth international trade.
