如何在外贸订单中应用Google SEO策略：屏蔽广告时代的营销新思路
随着Google加强广告屏蔽政策，外贸企业需要寻找更有效的数字营销方式。Google最近屏蔽了7.8亿条"坏广告"，包括弹窗广告、全屏插页广告等影响用户体验的形式。
As Google strengthens its ad-blocking policies, foreign trade companies need to find more effective digital marketing methods. Google recently blocked 780 million "bad ads", including pop-ups, full-screen interstitials and other formats that negatively impact user experience.
传统视频广告的转化率仅为0.3%，而互动原生广告的点击率可达14.16%。例如《亲爱的翻译官》中凯迪拉克的互动广告就是成功案例。
The conversion rate of traditional video ads is only 0.3%, while interactive native ads can achieve click-through rates of up to 14.16%. The Cadillac interactive ad in "Dear Translator" is a successful case study.
外贸企业应该关注：
Foreign trade companies should focus on:
- SEO优化而非付费广告
- SEO optimization instead of paid ads
- 内容营销创造价值
- Content marketing that creates value
- 互动式广告体验
- Interactive ad experiences
Google推出的"试玩广告"让用户可以在下载前体验60秒应用，这种形式值得外贸企业借鉴。
Google's "trial play ads" allow users to experience apps for 60 seconds before downloading, a format worth learning from for foreign trade businesses.
关键建议：将广告与内容自然融合，提供真实价值，而非简单展示。这才是外贸订单获取的长久之计。
Key suggestion: Naturally integrate ads with content, providing real value rather than simple display. This is the long-term solution for obtaining foreign trade orders.