Google推广助力中国纺织服装业开拓全球市场 - 广交会旺季观察
Google推广助力中国纺织服装业开拓全球市场 - 广交会旺季观察
How Google Promotion Helps China's Textile Industry Expand Globally - Canton Fair Insights
中新社广州11月2日电 - 第134届广交会三期正在广州火热进行中，中国纺织服装企业正通过Google推广等数字化营销手段积极开拓国际市场。
As the third phase of the 134th Canton Fair unfolds in Guangzhou, Chinese textile and apparel companies are actively expanding into international markets through digital marketing tools like Google promotion.
据海关统计，9月中国纺织品服装出口262亿美元，虽然同比下降4.8%，但降幅较上月收窄3.6个百分点，市场呈现回暖迹象。许多参展商表示，通过Google推广等数字营销渠道，他们成功吸引了来自俄罗斯、南美等新兴市场的采购商。
Customs statistics show China's textile and apparel exports reached $26.2 billion in September. Although this represents a 4.8% year-on-year decrease, the decline has narrowed by 3.6 percentage points compared to the previous month, indicating market recovery. Many exhibitors reported successfully attracting buyers from emerging markets like Russia and South America through digital marketing channels including Google promotion.
数字化转型加速 | Digital Transformation Accelerates
"我们不仅参加线下展会，还通过Google Ads等工具进行精准推广，"安徽省服装进出口股份有限公司经理周成功表示，"这种线上线下结合的方式帮助我们稳定了美国市场，同时开拓了南美新市场。"
"We not only participate in offline exhibitions but also conduct precision marketing through tools like Google Ads," said Zhou Chenggong, manager of Anhui Garments Import & Export Co., Ltd. "This omnichannel approach has helped us stabilize the U.S. market while expanding into new South American markets."
广州纺织品进出口集团有限公司副总经理张菁介绍："我们通过Google推广展示最新的环保系列产品，特别是GOGO牛仔系列，这种数字化展示帮助我们获得了更多国际买家的关注。"
Zhang Jing, deputy general manager of Guangzhou Textiles Import & Export Group, explained: "We showcase our latest eco-friendly collections, especially the GOGO denim series, through Google promotion. This digital presentation has helped us gain more attention from international buyers."
新兴市场机遇 | Emerging Market Opportunities
浙江宝纺印染有限公司专注非洲市场近20年，年出口额达1.1亿美元。该公司负责人表示："我们通过Google搜索广告和展示广告，让更多非洲采购商了解我们的新产品，如烫金、金纱等创新面料。"
Zhejiang Baofang Printing & Dyeing Co., Ltd. has focused on the African market for nearly 20 years, with annual exports reaching $110 million. The company representative stated: "Through Google Search and Display ads, we help more African buyers learn about our innovative fabrics like gold foil and gold yarn."
广东荣缘国际贸易有限公司则通过Google推广吸引了沙特阿拉伯及欧美高端买家。该公司负责人表示："数字化营销让我们能够精准触达不同层次的国际买家，从追求性价比到高端定制的客户。"
Guangdong Rongyuan International Trade Co., Ltd. attracted high-end buyers from Saudi Arabia and Europe through Google promotion. The company representative noted: "Digital marketing allows us to precisely reach international buyers at different levels, from those seeking cost-effectiveness to high-end customized clients."
随着全球电商快速发展，Google推广正成为中国纺织服装企业开拓国际市场的重要工具。通过精准定位、多语言展示和数据分析，中国企业能够更高效地连接全球买家，实现外贸可持续发展。
With the rapid development of global e-commerce, Google promotion is becoming an important tool for Chinese textile and apparel companies to expand internationally. Through precise targeting, multilingual displays, and data analysis, Chinese companies can more efficiently connect with global buyers and achieve sustainable foreign trade development.
