谷歌GMC申请全攻略：从收费到注意事项一站式指南
谷歌竞价推广收费模式解析
Understanding Google Ads Pricing Model
谷歌竞价推广(Google Ads)采用按点击付费(PPC)模式，具体收费取决于：
Google Ads operates on a Pay-Per-Click (PPC) model, with costs determined by:
- 关键词竞争程度(Competitiveness of keywords)
- 行业平均点击成本(Industry average CPC)
- 广告质量得分(Ad Quality Score)
- 目标市场(Target market)
GMC申请核心注意事项
Key Considerations for GMC Application
1. 商品真实性要求：仅宣传可直接购买的商品，禁止联属营销链接
1. Product Authenticity: Only promote directly purchasable products, no affiliate links
2. 政策透明度：必须明确展示退货退款政策，即使不提供相关服务
2. Policy Transparency: Clearly display return/refund policies even if not offered
3. 数据安全规范：通过SSL加密收集信息，禁止出售用户数据
3. Data Security Standards: Collect info via SSL encryption, no selling user data
4. 内容限制：禁止仿冒品、危险品等违规内容
4. Content Restrictions: Prohibited items include counterfeits, dangerous goods
网站自查清单
Website Checklist
| 检查项目 | Check Item | 要求 | Requirement |
|---|---|---|---|
| 联系信息 | Contact Info | 至少提供2种联系方式，含国家编码 | Minimum 2 contact methods with country code |
| 配送政策 | Shipping Policy | 详细说明发货时间、邮费及区域限制 | Detail processing time, fees and regional restrictions |
| 隐私政策 | Privacy Policy | 符合欧美数据保护法规 | Comply with EU/US data protection laws |
Feed上传最佳实践
Feed Upload Best Practices
推荐使用Google Sheets上传，关键字段包括：
Recommended to use Google Sheets, essential fields include:
- 产品ID(Product ID)
- 标题(Title)：品牌+类别+属性(Brand+Category+Attributes)
- 价格(Price)
- 图片链接(Image Links)
- GTIN/MPN编码
审核周期说明
Review Timeline
Feed审核通常需要3-7个工作日，期间请勿修改已提交内容
Feed review typically takes 3-7 business days, avoid modifications during this period
通过Shopify插件上传可简化流程，自动同步产品数据
Using Shopify plugins can streamline the process with auto-sync
