国际B2B推广策略：谷歌SEO与竞价排名深度对比分析
如何高效获取外贸服装尾货？专业采购指南
How to Efficiently Source Foreign Trade Garment Overstock? Professional Procurement Guide
1. 建立工厂联系
1. Establishing Factory Connections
首先需要直接联系工厂的负责人或销售部门，通过电话或电子邮件预约具体拜访时间。建议提前2-3周进行预约，确保工厂能安排专人接待。
First, you need to directly contact the factory manager or sales department to schedule a specific visit time via phone or email. It's recommended to make appointments 2-3 weeks in advance to ensure the factory can arrange dedicated personnel for reception.
2. 前期准备工作
2. Preparation Work
在实地考察前，务必要求工厂提供详细的尾货清单，包括：款式图片、具体数量、尺码分布、品质等级和价格明细。这些信息将帮助您做出更明智的采购决策。
Before the on-site visit, be sure to request the factory to provide detailed overstock lists including: style photos, specific quantities, size distribution, quality grades and price details. This information will help you make wiser purchasing decisions.
3. 现场验货要点
3. Key Points of On-site Inspection
到达工厂后，应重点检查：
- 随机抽样检查服装质量
- 核对实际数量与清单是否一致
- 确认包装是否符合运输要求
- 检查是否有明显的瑕疵或污渍
Upon arrival at the factory, focus on inspecting:
- Random sampling to check garment quality
- Verifying if actual quantities match the list
- Confirming if packaging meets shipping requirements
- Checking for obvious defects or stains
4. 交易与物流安排
4. Transaction and Logistics Arrangements
建议携带多种支付方式：
- 现金（适用于小额交易）
- 公司支票
- 信用卡（确认工厂是否接受）
同时要提前与工厂确认物流方案，包括运输方式、费用分担和保险事宜。
It's recommended to bring multiple payment methods:
- Cash (suitable for small transactions)
- Company checks
- Credit cards (confirm if accepted by factory)
Also confirm logistics solutions with the factory in advance, including shipping methods, cost sharing and insurance matters.
谷歌SEO推广 vs 竞价排名：B2B企业的最佳选择
Google SEO vs PPC Advertising: Best Choice for B2B Enterprises
SEO优势：
- 长期稳定的流量来源
- 更高的转化率和信任度
- 单次点击成本更低
- 品牌建设效果更好
SEO Advantages:
- Long-term stable traffic source
- Higher conversion rate and trust level
- Lower cost per click
- Better brand building effect
竞价排名优势：
- 立即见效，快速获得流量
- 精准定位特定关键词
- 灵活调整广告预算
- 适合季节性产品或促销活动
PPC Advantages:
- Immediate results, quick traffic acquisition
- Precise targeting of specific keywords
- Flexible adjustment of ad budget
- Suitable for seasonal products or promotions
专业建议：对于B2B企业，我们建议采用70%SEO+30%PPC的组合策略。SEO建立长期稳定的流量基础，PPC则用于测试新市场和补充旺季流量。
Professional Advice: For B2B enterprises, we recommend adopting a 70%SEO+30%PPC combined strategy. SEO builds a long-term stable traffic foundation, while PPC is used to test new markets and supplement peak season traffic.
