领先的进口贸易：谷歌竞价推广与独立站SEO优化全攻略
谷歌新站快速排名策略与独立站选品指南
How to Quickly Rank New Google Sites & Choose Products for Independent Stores
在上次讨论Facebook引流策略后，今天我们聚焦谷歌广告平台的独立站运营逻辑。作为专业的SEO顾问，我将分享平台差异和选品黄金法则。
After discussing Facebook traffic strategies, today we focus on the Google Ads platform operation logic for independent stores. As an SEO expert, I'll share platform differences and product selection golden rules.
平台核心差异分析
Core Platform Differences Analysis
谷歌与Facebook的广告机制存在本质区别：
There are fundamental differences between Google and Facebook ad mechanisms:
- Facebook：基于用户标签系统的精准推送
- Facebook: Precision delivery based on user tagging system
- 谷歌：关键词驱动的广告体系，包括：
- Google: Keyword-driven ad system including:
- 搜索广告 (Search Ads)
- 购物广告 (Shopping Ads)
- 展示广告 (Display Ads)
- YouTube广告网络 (YouTube Ad Network)
专业选品建议
Professional Product Selection Advice
重要判断标准：若产品必须依赖视觉展示（图片/视频）才能转化，建议优先选择Facebook或Instagram等社交平台。我们将在下期深入探讨TikTok运营策略。
Key criteria: If your product relies heavily on visual presentation (images/videos) for conversion, we recommend prioritizing social platforms like Facebook or Instagram. We'll explore TikTok strategies in-depth next time.
慈溪SEO专家特别提示
Cixi SEO Expert Special Tips
成功的谷歌SEO需要三大要素：
Successful Google SEO requires three key elements:
- 精准的关键词研究
- Precise keyword research
- 高质量内容创作
- High-quality content creation
- 专业的技术优化
- Professional technical optimization
对于新站，建议从长尾关键词入手，逐步建立流量基础。进口贸易类网站特别需要注意多语言SEO优化和本地化内容建设。
For new sites, we recommend starting with long-tail keywords to gradually build traffic. Import trade websites should pay special attention to multilingual SEO and localized content.
