园艺用品行业2024年预测：市场规模将突破1219.5亿美元
核心数据：根据中金企信国际咨询最新统计数据，全球园艺用品市场规模2021年已达1090亿美元，预计2024年将增长至1219.5亿美元，年复合增长率3.53%。
Key Data: According to CIC International Consulting, the global gardening supplies market reached $109 billion in 2021 and is projected to grow to $121.95 billion by 2024, with a CAGR of 3.53%.
一、全球市场格局分析 | Global Market Landscape
贸易流向：亚洲占据全球园艺工具出口的58.5%（中国占44.41%），欧美则是主要进口地区（欧洲49.75%，北美29.3%）。
Trade Flow: Asia accounts for 58.5% of global gardening tool exports (China 44.41%), while Europe and North America are major importers (Europe 49.75%, North America 29.3%).
二、中国市场发展现状 | Chinese Market Development
增长动力：2017-2019年中国园艺市场规模从69.6亿元增至105亿元，人口增长和居住升级需求成为主要驱动因素。
Growth Drivers: China's gardening market grew from ¥6.96 billion to ¥10.5 billion during 2017-2019, driven by population growth and housing upgrade demands.
三、四大行业趋势 | Four Key Industry Trends
- 老龄化机遇：2050年全球65岁以上人口占比将达16%，园艺活动成为重要休闲方式
- Aging Population Opportunity: By 2050, 16% of global population will be over 65, making gardening a key leisure activity
- 产品升级：从实用型向智能节水、DIY定制方向发展
- Product Upgrade: Transitioning from utility to smart water-saving and DIY customization
- 文化渗透：情人节玫瑰、圣诞红等园艺文化带动消费
- Cultural Integration: Gardening culture (Valentine's roses, Christmas poinsettias) drives consumption
- 技术转型：生态化、互联网化成为主要发展方向
- Technological Shift: Ecological and internet-based solutions becoming mainstream
四、渠道变革 | Channel Transformation
国际：以园艺中心（占90%+）和家居商超（如B&Q）为主，美国亚马逊"草坪花园"类商品超1200万件
International: Dominated by gardening centers (90%+) and home improvement stores (e.g. B&Q), with Amazon US listing over 12M "lawn & garden" items
国内：花鸟市场仍占主导（90%份额），但园艺中心、专营店等新业态快速崛起
Domestic: Flower/bird markets still dominate (90% share), but new formats like gardening centers are emerging
五、投资建议 | Investment Recommendations
中金企信建议关注：
1. 功能型智能园艺工具研发企业
2. 具备全渠道运营能力的品牌商
3. 园艺+文旅融合项目
CIC International recommends focusing on:
1. Smart gardening tool R&D companies
2. Brands with omni-channel capabilities
3. Gardening + tourism integrated projects
