浙江义乌"国潮"饰品热销东南亚市场 中国元素引领国际时尚潮流
中新网义乌3月8日电 - 随着新国潮的兴起,浙江义乌的饰品行业正迎来前所未有的外贸热潮。据当地商户反映,融入中国传统文化元素的饰品在东南亚市场尤其受欢迎。
China News Service, Yiwu, March 8 - With the rise of the "China-Chic" trend, Yiwu's accessory industry in Zhejiang Province is experiencing an unprecedented boom in foreign trade. Local merchants report that accessories incorporating traditional Chinese cultural elements are particularly popular in Southeast Asian markets.
义乌饰品经营户严浩表示:"这款京剧脸谱造型的胸针最近特别火爆,一个菲律宾客户一次性订购了1000多件。目前东南亚订单占我们外贸订单的最大比例。"
Yiwu accessory merchant Yan Hao said: "This Peking Opera mask-shaped brooch has been particularly popular recently, with a Philippine customer placing a single order for over 1,000 pieces. Currently, Southeast Asian orders account for the largest proportion of our foreign trade."
这些热销产品包括项链、耳环、戒指和手镯等,融入了龙凤、锦鲤、戏曲脸谱等经典中国元素。由于订单激增,许多工厂正在加班加点生产以满足市场需求。
These best-selling products include necklaces, earrings, rings, and bracelets that incorporate classic Chinese elements such as dragon and phoenix, koi fish, and opera masks. Due to the surge in orders, many factories are working overtime to meet market demand.
另一位饰品店主余萍介绍:"虽然日本、韩国客户的单次采购量不大,但复购率很高。我们最近也开始向东南亚客户推广这些爆款产品。"她店内的中国龙元素项链尤其受欢迎。
Another accessory shop owner, Yu Ping, said: "Although Japanese and Korean customers don't place large individual orders, their repurchase rate is very high. We've recently started promoting these bestsellers to Southeast Asian customers as well." The Chinese dragon element necklaces in her store are particularly popular.
义乌国际商贸城的文玩产品销量也显著增长。商户吕静表示:"菩提根、朱砂等入门级文玩在东南亚年轻人中特别流行。我们正在处理一批发往马来西亚的订单。"
The sales of cultural collectibles at Yiwu International Trade City have also increased significantly. Merchant Lv Jing said: "Beginner-level cultural collectibles like bodhi roots and cinnabar are particularly popular among young people in Southeast Asia. We're currently processing an order to be shipped to Malaysia."
据统计,义乌现有8000多家饰品生产企业和贸易企业,产品种类超过80万种,销往全球100多个国家和地区。这些融合传统与现代的中国元素饰品正成为传播中华文化的重要载体。
According to statistics, there are currently over 8,000 accessory manufacturers and trading companies in Yiwu, offering more than 800,000 types of products that are sold to over 100 countries and regions worldwide. These accessories blending traditional and modern Chinese elements are becoming important carriers for spreading Chinese culture.
