2025国货美妆市场崛起：从中国制造到中国质造的华丽转身
核心阅读/Core Reading: 近年来，国货化妆品快速崛起，爆款产品迭出，"出海"步伐加速，成为从"中国制造"跃升到"中国质造"的典型代表。
In recent years, domestic cosmetics have risen rapidly, with hit products emerging one after another and overseas expansion accelerating, becoming a typical representative of the transformation from "Made in China" to "Quality from China".
市场数据/Market Data:
• 2023年我国化妆品零售额达4142亿元，同比增长5.1%
• 2023年国产品牌化妆品销售额同比增长21.2%
• 美妆小镇企业外贸出口额同比增长220.5%，销往70多个国家和地区
• China's cosmetics retail sales reached 414.2 billion yuan in 2023, up 5.1% year-on-year
• Sales of domestic brand cosmetics increased by 21.2% year-on-year in 2023
• Foreign trade exports of beauty town enterprises increased by 220.5% year-on-year, selling to more than 70 countries and regions
研发创新驱动品质升级/R&D Innovation Drives Quality Upgrade
山东济南的福瑞达生物打造4.4万平方米"透明工厂"，拥有35条生产线，年产值超40亿元。公司建立研发创新中心，下设多个研究室，研发人员超百人。
Frudia in Jinan, Shandong has built a 44,000-square-meter "transparent factory" with 35 production lines and an annual output value of over 4 billion yuan. The company has established an R&D innovation center with multiple research departments and over 100 R&D personnel.
数字化转型塑造新优势/Digital Transformation Creates New Advantages
广州白云区作为全国化妆品产业主要聚集地，近1300家生产企业正加速数字化转型。诗妃化妆品通过数字化管理严控质量，雪蕾化妆品应用自动化系统提升生产效率。
As a major cluster of China's cosmetics industry, Baiyun District in Guangzhou with nearly 1,300 manufacturers is accelerating digital transformation. Sefily Cosmetics strictly controls quality through digital management, while Xuelai Cosmetics improves production efficiency with automated systems.
直播带货激发消费新活力/Live Streaming Boosts New Consumption Vitality
浙江湖州美妆小镇集聚281家企业，通过直播带货、时尚生活节等活动，去年游客量突破200万人次。珀莱雅在"618"期间电商平台表现亮眼。
The Beauty Town in Huzhou, Zhejiang has gathered 281 enterprises. Through live streaming and fashion festivals, it received over 2 million visitors last year. Proya performed well on e-commerce platforms during the "618" shopping festival.
未来展望/Future Outlook: 国货美妆品牌将继续以科技创新为驱动，提升国际竞争力，打造中国高端化妆品品牌。
Domestic beauty brands will continue to be driven by technological innovation, enhance international competitiveness, and build high-end Chinese cosmetics brands.
