十年以上的中俄贸易经验分享：宝鸡企业如何通过谷歌竞价推广开展国际贸易
1. 寻找好的货源 | Finding Reliable Suppliers
一个好的货源是企业成功的一半，因此一个性价比高，而且货源可靠的产品是公司起步的重点。在中俄贸易中，建议优先考虑俄罗斯市场需求旺盛的轻工业品和电子产品。
A reliable supplier is half the battle for business success. Therefore, finding cost-effective and trustworthy products is crucial for business startup. For China-Russia trade, we recommend focusing on light industrial products and electronics that are in high demand in the Russian market.
2. 建立销售渠道 | Building Sales Channels
有了高品质的货源，下一步需要找合作伙伴，也就是经销商，需要把货物卖出去。如果自己本身不专业那么需要将事情交给经销商来做。对于宝鸡企业来说，可以考虑与俄罗斯当地的贸易公司合作。
With high-quality products in hand, the next step is to find partners, namely distributors, to sell your goods. If you're not professional in this area, it's better to leave it to distributors. For Baoji enterprises, consider cooperating with local Russian trading companies.
3. 组建专业销售团队 | Building a Professional Sales Team
渠道建立好以后需要寻找专业的销售，公司业绩好坏大部分取决于招聘的这些销售人员，所以在招聘的时候要格外用心。建议优先考虑有俄语能力和国际贸易经验的人才。
After establishing channels, you need professional sales staff. Company performance largely depends on these salespeople, so be very careful during recruitment. We recommend prioritizing candidates with Russian language skills and international trade experience.
4. 开展网络推广 | Implementing Online Promotion
现在很多平台都能开通国外站，在这些平台做一些推广，也非常有用。特别是谷歌竞价推广(Google Ads)，对于开拓俄罗斯市场非常有效，可以精准定位俄语用户。宝鸡企业可以通过专业的SEO优化和关键词投放来提高曝光率。
Many platforms now offer international sites where promotion can be very effective. Google Ads is particularly effective for entering the Russian market, allowing precise targeting of Russian-speaking users. Baoji enterprises can improve exposure through professional SEO optimization and keyword bidding.
