阿里巴巴国际站 vs Google推广：外贸新手该如何选择？
外贸小白常见问题： 很多外贸新手反映阿里巴巴国际站竞争激烈，新店铺初期询盘量少，即使投放广告转化率也很低。
Common issues for beginners: Many foreign trade newcomers report fierce competition on Alibaba International, with new stores receiving few inquiries initially and low conversion rates even with ads.
主要原因分析：
Key reasons analysis:
- 店铺基础权重低，产品发布质量差
- Low store weight, poor product listing quality
- 关键词覆盖以大词为主，缺乏长尾词
- Keyword coverage focuses on broad terms, lacking long-tail keywords
- P4P推广过度依赖大词
- P4P advertising overly relies on broad terms
- 推广词与橱窗产品存在叠加
- Overlapping between promoted keywords and window products
- 优质产品数量不足
- Insufficient number of high-quality products
专业建议：
Professional recommendations:
1. 维持国际站基本运营，暂不增加投入
1. Maintain basic operation on Alibaba without additional investment
2. 尽快建立独立站并开展Google推广
2. Quickly build an independent website and start Google Ads
案例分析：PCB行业
Case study: PCB industry
数据显示PCB行业在国际站属于冷门行业，但全球市场需求呈现增长趋势，特别是东南亚市场。
Data shows PCB is a niche industry on Alibaba but shows growing global demand, especially in Southeast Asia.
运营建议：
Operation suggestions:
• 重点覆盖长尾关键词
• Focus on long-tail keyword coverage
• 直通车推广以长尾词为主
• PPC campaigns should prioritize long-tail keywords
• 参考优秀同行优化店铺
• Optimize store by learning from successful competitors
Google推广优势：
Advantages of Google Ads:
1. 询盘质量更高
1. Higher quality inquiries
2. 可精准定位目标市场
2. Precise targeting of key markets
3. 更适合工业品类推广
3. More suitable for industrial products
结论： 多渠道布局才是外贸成功之道，国际站和Google推广各有优势，应根据行业特点合理分配资源。
Conclusion: Multi-channel strategy is key to foreign trade success. Both Alibaba and Google have advantages - allocate resources based on industry characteristics.
