外贸独立站建设指南：WordPress自建站VS专业建站公司
很多外贸创业者都面临这样的困惑：自己用WordPress建站真的比专业建站公司更好吗？今天我们就通过一个真实案例，分析独立站建设的关键问题。
Many foreign trade entrepreneurs face this dilemma:Is a self-built WordPress website really better than one built by professional website builders? Today we'll analyze key issues in independent website building through a real case.
01 案例背景/Case Background
一位客户最初花费10多万元找专业建站公司建站，半年后认为效果不佳。受网上"自建站更好"观点影响，他招聘了"会建站懂运营"的员工改用WordPress重建。然而五个月后，网站每月仅1-2个不精准询盘。
A client initially spent over 100,000 RMB with a professional website builder. After six months with poor results, influenced by online opinions favoring self-built sites, he hired an "all-rounder" to rebuild with WordPress. Five months later, the site only generated 1-2 unqualified leads monthly.
02 常见误区/Common Misconceptions
误区1：认为网站建成就能自动获得询盘
Misconception 1: Believing a website automatically generates leads upon completion
误区2：盲目招聘"全能型"运营人员
Misconception 2: Blindly hiring "all-rounder" operators
03 WordPress建站必备能力/Essential Skills for WordPress Development
WordPress建站上限高但下限极低。要自建站，你至少需要掌握：
WordPress development has high potential but extremely low floor. To self-build, you need at least:
- SEO基础知识和网站架构能力
- Basic SEO knowledge and website architecture skills
- 网站设计规范和视觉呈现能力
- Website design standards and visual presentation skills
- 技术维护和性能优化能力
- Technical maintenance and performance optimization skills
04 网站问题分析/Website Problem Analysis
该自建站存在以下严重问题：
The self-built site had these critical issues:
1. 设计问题：套用模板，配色混乱，字体不统一
1. Design Issues: Template-based, chaotic color scheme, inconsistent fonts
2. 技术问题：安装22个插件导致加载速度极慢
2. Technical Issues: 22 plugins causing extremely slow loading
3. SEO问题：5个月仅索引27个页面，外链策略错误
3. SEO Issues: Only 27 pages indexed in 5 months, wrong backlink strategy
05 优化效果/Optimization Results
经过专业优化后：
After professional optimization:
- 收录页面从27增至400+
- Indexed pages increased from 27 to 400+
- 加载速度提升至3秒内
- Loading speed improved to under 3 seconds
- PC/移动端评分均超80分
- PC/mobile scores both over 80
结论：除非你具备专业建站能力，否则专业的事还是交给专业的人做。时间才是最昂贵的成本。
Conclusion: Unless you have professional website building skills, leave it to the professionals. Time is the most expensive cost.
